Vodafone Australia will scrap its CMO position and merge marketing and sales into one team following the departure of CMO, Loo Fun Chee.
The telco has appointed its director of sales, Ben McIntosh, to the newly created role of consumer business unit director, effective 30 January. In a statement, Vodafone CEO, Inaki Berroeta, said the decision will see sales and marketing activities united under one leader and one team, which he claimed would create a more streamlined structure and seamless end-to-end processes.
McIntosh has been with Vodafone since 2014, and previously spent 17 years at Harvey Norman as general manager of technology and entertainment retail.
“This change will set us up for future growth, and build on the momentum we are achieving in the market," Berroeta said. “The consumer business unit will drive our ambition to deliver the very best product, service and experience for our customers.”
Berroeta also thanked Chee for her contribution as CMO over the past two years and wished her well as she relocates back to Malaysia for family reasons.
Chee assumed the role in November 2014 following the departure of Kim Clarke. Prior to joining Vodafone, Chee was with Globe Telecom. Her resume also included stints in channel and retail marketing with Maxis Communications, as well as client services positions at JWT in Malaysia covering brands such as Citibank, Unilever and Nestle.
During Chee’s time with the telco, milestones included the launch of the MyMix product, as well as improvements in the brand’s Net Promoter Score, a key indicator of customer advocacy. The telco has spent millions working on its network infrastructure after experiencing years of customer dissatisfaction and negativity.
McIntosh said he was excited by the challenges of the new role.
“Not only is Vodafone’s network world class, but we also have the service and product to give our customers a truly great experience – and with what we have planned, it’s only going to get better,” he said.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration