It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.
Customer data platform company Ascent360 announced it succeeded in rounding $1.9 million in funding from venture capitalists along with several private investors to help get its new technology into the hands of retail marketers.
The platform aims to turn data into insight and income by providing marketers with online software that helps clients grow revenue, measure ROI, and improve data access and reporting capabilities. Ascent360 also claims to enable marketers to easily integrate customer data across multiple, disparate systems, segment their customers, and send personalised messages across multiple platforms such as email, social, direct mail, and display ads.
With more than 65 deployments across the outdoor sports, retail, manufacturing, and travel and leisure segments, the Colorado-based customer data platform expects to be growing and expanding its reach quickly.
According to Ascent360 CEO, Scott Buelter, benefits of the new funding include enhanced sales and marketing capabilities and the ability to further enhance the product.
“This round of funding allows us the strength we need to add the right talent to get our unique technology into today’s retail marketers and help them to leverage customer data in ways they never knew possible,” he claimed.