You can live stream on Twitter without the Periscope app now

Twitter continues its heavy push into video.

Twitter has been struggling to regain its identity in the face of acquisition rumors and staff layoffs, but there’s one thing it’s always been great at: instant engagement. Now it's bringing the same in-app connectivity you get with your tweets and timeline to live video.

Broadcasts aren’t entirely new to Twitter. Last year it spent a sizable sum to bring live-video pioneer Periscope into its fold, but the two apps have never been fully integrated. Twitter had previously built a live video button into the compose screen that allowed users to begin Periscope broadcasts within the Twitter app, but with the new update rolling out to the Play Store and live in the App Store, users will no longer be required to have both apps installed.

Also, as Twitter explains, the experience is now more of a cross-platform one, and for die-hard Periscopers, the level of engagement shouldn’t change. “Once you’re live, anyone on Twitter and Periscope can join your live video and participate in your experience. When you’re watching a live video, comment and send hearts by tapping the screen.”

It’s unclear what the means for the standalone Periscope app, especially in light of Twitter’s announcement earlier this year that it was shutting down bite-sized video creation service Vine.

What this means: By making it easier to broadcast live videos, Twitter is clearly taking aim Facebook Live, a similar feature that Facebook has been heavily promoting. But it’s not just about keeping up. This is just one of several moves Twitter has been making as it searches for a way to reignite growth after months of stagnation, even signing a deal to stream NFL Thursday night football games as it looks to make video a more central component of its service. Instant live broadcasting should provide a boon to this push, but it remains to be seen if live video is the answer to Twitter’s problems.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

term paper help online

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in