Virgin Velocity program gets its first CMO

Former American Express loyalty and consumer products chief joins airline's customer loyalty program division

Dean Chadwick
Dean Chadwick

Virgin’s Frequent Flyer program division has appointed the former American Express VP of consumer acquisition and product development as its new chief marketing officer.

In his new role at Velocity, Dean Chadwick will be responsible for leading a team of marketing, program design and digital staff focused on delivering the airline’s customer loyalty marketing campaigns across multiple channels. He reports to Velocity CEO, Karl Schuster and commenced the newly created role on 12 December.

Chadwick has spent the last 23 years working for American Express across a variety of marketing and customer experience roles. His most recent position was VP and general manager of consumer acquisition, product development, marketing and chief digital officer of A/NZ.

Key achievement during this time include issuing Apple Pay in Australia, as well as the Amex Offers digital loyalty program. He was also a regular speaker on the use of data in driving better customer experiences and engagement.

In a statement, Schuster highlighted Chadwick’s track record in delivering profitable growth and digital transformation as key reasons for his appointment.

“As we continue to grow the business and provide a winning member experience, Dean’s wealth of knowledge in this field will be invaluable to our team and our business,” he said.

Chadwick said he believed the Velocity program to be the best in Australia and one that has experienced strong growth over the past 10 years.

“I am particularly excited about developing the Velocity brand, especially in the digital space,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:+google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in