It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Both ADMA and the AANA have announced new board members this week in preparation for 2017.
The Association for Data-driven Marketing and Advertising (ADMA)’s new board directors are Commonwealth Bank GM of brand, sponsorship and marketing services, Stuart Tucker, Deakin University executive director of marketing, Trisca Scott-Branagan, and GroupM CEO, Mark Lollback.
ADMA CEO, Jodie Sangster, said the three bring experience and global expertise in marketing, media and advertising and will help to drive ADMA’s leadership in education, thought leadership and advocacy.
The trio direct replace exiting board members Chantal Walker (formerly Foxtel), Karen Ganschow (formerly Westpac) and Leigh Terry (Omnicom Media Group).
Scott-Branagan said her focus is to bring experience of the education sector into boardroom discussions in order to “seek alternative and engaging ways to transfer knowledge across the profession”. Tucker said he was keen to assist ADMA in playing a crucial role in building capability across the industry as well as guiding regulation.
Lollback said that as marketing and communications all becomes data driven, it becomes increasingly performance driven.
“ADMA as a leadership body in the industry will play a critical role,” he said. “I am passionate about education and I know that ADMA sees this as a real priority – to help educate and train the next generation of data and digital-driven marketers.”
The Australian Association of National Advertisers (AANA) also strengthened its board this week with two new hires: McDonalds CMO, Jenni Dill, and Telstra’s executive director for retail marketing, Jeremy Nicholas.
In addition, Lion Nathan managing director for beer and cider businesses, Matt Tapper, was re-elected chair of the AANA board during its recent AGM, and Suncorp’s Mark Reinke and Jurlique’s Andrea Martens have also both been re-appointed as treasurer and deputy chain, respectively.
“The AANA board of directors represents a wide cross-section of Australia’s major brand owners and I would like to thank every one of my fellow board members for agreeing to play their part in enabling the AANA to discharge its duties on behalf of our industry,” Tapper said.