Guzman y Gomez CMO departs

Chief marketing officer leaves role after just 15 months

Anna Jones
Anna Jones

Guzman y Gomez CMO, Anna Jones, has parted company with the fast food chain after just 15 months in the role.

Jones joined the organisation after four years at Red Rooster, and was in charge of strategic brand direction across marketing, digital and customer experience. Among her achievements was helping launch the #fixfastfood movement, aimed at driving higher animal welfare in the fast food industry and a more socially responsible menu.

She also oversaw redevelopment of the brand’s mobile app and helped Guzman y Gomez obtain the highest score for customer satisfaction by Roy Morgan.

A commitment to more healthy and responsible foods also played a key part in Jones’ role at Red Rooster, where she helped remove artificial colours and flavours from the menu and secured a partnership with Sumo Salad. She also put in place the QSR’s first customer services program.

Jones joined Guzman y Gomez as its first c-level marketer and as part of a series of executive-level hires that also included a new CEO for A/NZ (former McDonalds UK chief, Mark Hawthorne), CTO, COO, chief of supply chain and head of property.

In an emailed statement, Jones said she believed everyone has a responsibility to use their positive to drive positive change.

“When I fell into the fast food industry five years ago, I couldn’t imagine an industry that needed a greater shift in direction,” she said. Jones did not disclose her next professional step but has hinted at looking for further opportunities that allow her to challenge the status quo.

“I have been fortunate enough to lead that kind of change in two inspiring fast food brands and I’m now excited to take my approach of challenging established thinking and go-to-market strategies to a new industry.”

Guzman y Gomez CEO, Mark Hawthorne, thanked Jones for her contributions over the past 15 months and wished her the best.

"We are committed to creating positive change in Australia’s fast food industry and will be continuing to build momentum with our #fixfastfood movement," he said. "An announcement regarding our new CMO will be made shortly."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in