Updated: Telstra's Kingsmill takes up new post at Virgin Australia

Former director of consumer marketing to have a broader remit including marketing and brand as well as end-to-end customer engagement

Inese Kingsmill, Telstra
Inese Kingsmill, Telstra

Former Telstra consumer marketing chief, Inese Kingsmill, has resurfaced as the new head of marketing and customer engagement for Virgin Australia.

Kingsmill was most recently the director of consumer marketing post at Telstra until March, and previously director of corporate marketing for five years. Her departure coincided with a restructure of the marketing function led by Telstra CMO, Joe Pollard, which saw the consumer marketing role removed.

Prior to that, Kingsmill spent 16 years with Microsoft in several marketing, sales and channel leadership positions.

In a statement, Virgin said Kingsmill is taking a much broader remit than that of a traditional marketer, and is responsible for brand, marketing, online product and services, ecommerce, digital strategy, the guest contact centre and Virgin Australia Holidays.

Kingsmill takes up the role officially on 12 December and reports directly to Virgin Australia Airlines group executive, John Thomas.

Her appointment comes following a reshuffle of executive ranks in September that saw Virgin's chief customer officer position, held by Mark Hassall, removed and Thomas brought in as a group executive.

It's also comes nearly six months after Virgin’s former head of marketing, Michael Scott, left the group and took up a newly created position of executive GM of brand and marketing at Myer in June. His appointment with Myer coincided with a restructuring of the executive ranks that saw Myer CMO, Daniel Bracken, appointed the first chief merchandising and customer officer.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in