Updated: Telstra's Kingsmill takes up new post at Virgin Australia

Former director of consumer marketing to have a broader remit including marketing and brand as well as end-to-end customer engagement

Inese Kingsmill, Telstra
Inese Kingsmill, Telstra

Former Telstra consumer marketing chief, Inese Kingsmill, has resurfaced as the new head of marketing and customer engagement for Virgin Australia.

Kingsmill was most recently the director of consumer marketing post at Telstra until March, and previously director of corporate marketing for five years. Her departure coincided with a restructure of the marketing function led by Telstra CMO, Joe Pollard, which saw the consumer marketing role removed.

Prior to that, Kingsmill spent 16 years with Microsoft in several marketing, sales and channel leadership positions.

In a statement, Virgin said Kingsmill is taking a much broader remit than that of a traditional marketer, and is responsible for brand, marketing, online product and services, ecommerce, digital strategy, the guest contact centre and Virgin Australia Holidays.

Kingsmill takes up the role officially on 12 December and reports directly to Virgin Australia Airlines group executive, John Thomas.

Her appointment comes following a reshuffle of executive ranks in September that saw Virgin's chief customer officer position, held by Mark Hassall, removed and Thomas brought in as a group executive.

It's also comes nearly six months after Virgin’s former head of marketing, Michael Scott, left the group and took up a newly created position of executive GM of brand and marketing at Myer in June. His appointment with Myer coincided with a restructuring of the executive ranks that saw Myer CMO, Daniel Bracken, appointed the first chief merchandising and customer officer.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

I'm looking forward to Marketo moving toward providing these type of engagement metrics. The vision is there - what happens next to the p...

Emily Dick

Marketo CEO: Stop using outdated metrics, start basing marketing on engagement

Read more

Latest Podcast

More podcasts

Sign in