Pandora appoints new group head of marketing

Latest hire marks a series of marketing staff appointments by the music streaming service in A/NZ this year

Pandora has snatched up Presto’s former marketing director to head up marketing in A/NZ as part of growing investment into its local marketing capabilities.

Sally Kiernan joins the music streaming service as group marketing director from 7 November. She was most recently marketing director at TV and movie streaming service, Presto, and looked after all aspects of marketing as well as customer care and experience.

Kiernan has more than 15 years of marketing experience and previously worked as head of sales and marketing at NAB wholly-owned subsidiary, UBank, as well as Vodafone Hutchison Australia, Yahoo! and Fairfax’s Sold.com.au digital property.

She’s the latest in a series of marketing appointments made this year by Pandora. Other recent additions include trade marketing manager, Rachael Townsley; data analytics lead, Alvin Santos; and retention marketing manager, Stephen Murdoch.

“I am delighted that Sally will be joining Pandora to lead our marketing efforts across our core group of stakeholders – listeners, advertisers, music makers and our own employee brand,” said Pandora managing director, Jane Huxley.

“Not only does Sally bring a strong background in media, finance, digital and telecommunications, but her leadership experience will be invaluable to Pandora as we look to significantly invest in marketing to grow our listener base, music and advertiser partnerships.”

Kiernan said she was looking forward to working with the Pandora team at a time of transition and growth.

“Pandora has been a real game-changer in the music streaming space in Australia,” she said. “I can’t wait to see what is ahead of us in the months and years to come.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in