It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Pandora has snatched up Presto’s former marketing director to head up marketing in A/NZ as part of growing investment into its local marketing capabilities.
Sally Kiernan joins the music streaming service as group marketing director from 7 November. She was most recently marketing director at TV and movie streaming service, Presto, and looked after all aspects of marketing as well as customer care and experience.
Kiernan has more than 15 years of marketing experience and previously worked as head of sales and marketing at NAB wholly-owned subsidiary, UBank, as well as Vodafone Hutchison Australia, Yahoo! and Fairfax’s Sold.com.au digital property.
She’s the latest in a series of marketing appointments made this year by Pandora. Other recent additions include trade marketing manager, Rachael Townsley; data analytics lead, Alvin Santos; and retention marketing manager, Stephen Murdoch.
“I am delighted that Sally will be joining Pandora to lead our marketing efforts across our core group of stakeholders – listeners, advertisers, music makers and our own employee brand,” said Pandora managing director, Jane Huxley.
“Not only does Sally bring a strong background in media, finance, digital and telecommunications, but her leadership experience will be invaluable to Pandora as we look to significantly invest in marketing to grow our listener base, music and advertiser partnerships.”
Kiernan said she was looking forward to working with the Pandora team at a time of transition and growth.
“Pandora has been a real game-changer in the music streaming space in Australia,” she said. “I can’t wait to see what is ahead of us in the months and years to come.”