It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Former Best and Less CEO and current non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, has been awarded for her career-long contribution to marketing at the annual Australian Marketing Institute (AMI) Awards this week.
Kramer was awarded the Sir Charles McGrath award, the highest award for the marketing profession, at the 34th annual Awards for Marketing Excellence, attended by 350 industry professionals in Sydney on 20 October.
Saying she was honoured to receive the accolade, Kramer highlighted the importance of marketing championing the customer in their organisation.
“Customer centricity is more important in business now than ever before, so the work of the AMI should certainly be acknowledged and applauded,” she said.
Certified Practising Marketer of the Year went to Nicolle Jenkins, managing director of The Hub Marketing Communications, while the Future Leader Award was handed to Mercer’s marketing and communications consultant, Rosie Anderson.
Meat and Livestock Australia’s ‘The Most Successful Lamb Campaign Ever’, and Melbourne University’s ‘Revitalising a 160-year-old Brand’ also took out joint honours for Marketing Program of the Year, recognised for their innovative approach in delivering brand awareness.
AMI CEO, Lee Tonitto, thanked the 120 judges that helped to pick the winners across 215 entries in 28 categories. In total, 61 national and state winners were recognised.
The full list of category winners is as follows:
Brand Revitalisation: Meat & Livestock Australia, Turning the corner on a 40‑year decline
Consumer Acquisition Marketing: Fairfax Media, Independent news for independent thinkers
Consumer Research Insights: Affinity, Driving into data for Narellan Pools
Consumer Retention/Loyalty Marketing:Qicgre, Kids day out series, Woodgrove
Content Marketing: Symbio Wildlife Park, Meet out family campaign
Corporate Social Responsibility: Curtin University, Humans of Curtin campaign
Creativity in Brand, Product or Service Marketing (New or Brand Extension): Atomic 212, Lucy the robot
Customer Experience Marketing: Canberra Centre, A light touch
Education: The University of Melbourne, Revitalising a 160 year– old brand
Experiential, Sensorial and Internal Employee Marketing: Knight Frank
Australia, Chill out with us
Financial Services Marketing: 303 Mullenlowe Perth,
The power of & Innovation in Product/Service: NRMA Insurance, Saferhomes.com.au
Integrated Marketing Communications: Meerkats, the Brand Leadership Company, A natural silence
Marketing Communications: B2C AND B2B: Meat & Livestock Australia, The Most Successful Lamb Campaign Ever
Marketing Data & Business Analytics: Mercer, The Power of Mercer Edge
Marketing On A Shoestring/Small Budget: Sprout and Agentur, Territory Taste festival
Marketing Team of the Year: Taylors Wines, Live better by degrees with Taylors Wines
Mobile Marketing: BCM and Citysmart, Reduce your juice
Public Sector Marketing: Fire & Rescue NSW< Winter re safety campaign, Keep looking when cooking
Social Marketing & Social Change/Non-profit Marketing: BCM, Mates Motel
Social Media and Digital Marketing: Crown Resorts, Aussie Millions 2016 social media
Sponsorship Marketing: La Trobe University, Thoughtography: How your mind sees arts
Tourism Marketing: South Australia Tourism Commission, Network SA