Announcing the 2016 CMO50 list

We reveal Australia's most innovative marketers for 2016

Marketing leaders from as a wide a field as pizza production and retail to superannuation, tertiary education and cloud-based software have taken top 10 honours in the second annual CMO50 list.

Now in its second year, the CMO50 is an annual list celebrating Australia’s most innovative marketers. Specifically, it’s designed to highlight core pillars of modern marketing, such as effecting business change and growth, improving customer engagement, demonstrating data- and technology-led strategic thinking and creativity.This year's list was sponsored by Adobe.

Top honours in 2016 was taken by Domino’s Pizza group chief marketing officer, Allan Collins, who showcased a host of innovative marketing, digital and customer-led work over the past year, from geo-location services tracking customers to improve the quality of their pizza experience to new prototyping methodologies that are ensuring the pizza maker gets its products right every time.

Second in our CMO50 for 2016 and a new entrant to the list was Sydney Opera House CMO, Anna Reid, who is spearheading an ongoing program of change that stretches from a brand renewal to digital transformation.

Rounding out the top three is eBay senior director, marketing and retail innovation, Steve Brennen, whose bold bets over the past year include the launch of the world’s first virtual reality retail store.

In total 28 of this year’s CMO50 are new to the list, a figure that represents both the great cross-section of talent and industry represented this year, as well as the shortening tenure of CMOs across the country. Average tenure across the list was about three years, and 30 per cent of the inaugural CMO2015 were found to have either been promoted to global roles, gained an expanded remit, or moved organisations in the past 12 months.

Across the wider CMO50 list, change was a recurring theme across every submission this year, and it’s clear Australian marketing leaders are taking up this mantle with gusto. If we ever wanted to prove marketing is undergoing systematic transformation, then this year’s CMO50 is it.

Popular transformational programs include harnessing and on-boarding real-time customer insights for campaign optimisation and frontline engagement, marketing technology investment, customer journey and personalisation strategies and strategic division restructuring bringing together traditional above-the-line and below-the-line teams.

This year’s list was defined by CMO’s 14-strong judging panel, which included a mix of industry and marketing leaders and commentators.

You can find the full list, along with detailed profiles of this year’s most innovative CMOs, in our dedicated CMO50 portal.


Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in