Open Colleges gets a new CMO

Kevin Lynch appointed acting chief operating officer and a new marketing chief is appointed from within

Online education provider, Open Colleges, has promoted its CMO to a chief operations role and appointed a new marketing leader from within its ranks.

Kevin Lynch, who has been the CMO since October 2011, was appointed acting chief operating officer of The Apollo Education Group-owned organisation in September. He is being replaced by Matt Hill, who joined Open Colleges in February 2013 as head of brand and communications.

Hill was previously working at American Express UK in brand and communications. His resume also includes a stint as channel marketing manager for the Think Education Group.

As CMO, Hill is responsible for leading the digital marketing strategy for Open Colleges and driving stronger student outcomes.

“We aim to continue to demonstrate the strong benefits of online learning through our various media channels,” Hill said upon his promotion. “We want students to feel empowered and confident they can improve their lives through continuing education.”

For Hill, the future of education is online, and he hinted at big projects in the pipeline as part of the group’s educational expansion plans, which will see it focus on modalities, locations and sectors.

“Our brand purpose is to empower people to improve their lives – to free people to pursue a better life by removing the barriers that limit their confidence and ability to access the life-changing benefits of education,” he said.

Open Colleges has educated more than 700,000 students to date and has 55,000 active online students covering accounting and finance through to heal, childcare, design and programming.

Open Colleges recently partnered with Australian startup, Recomazing, an online recommendations site that aims to help individuals connect based on brand and product recommendations.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Oracle is toothless, it has zero. They don't understand what AI is.

Ilya Geller

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Read more

The concept of liquid expectations is on the rise, and happy customer experience directly relates to the ease of finding a solution. Most...

Karanbir Singh

New digital trends report predicts a year of liquid customer expectations and design thinking

Read more

Great article, Thanks for sharing with us. I would like to recommended list of top customer loyalty software for small to large scale of ...

Matts Frigian

How brands are ramping up customer loyalty program spending in 2017

Read more

“We’re in an arms race for finite attention.”What a statement that is. I am so glad that someone of Steve's caliber comes out about the m...

Peter Strohkorb

Marketo CEO: Ditch the volume game, focus on value

Read more

Hello Greetings for the day. As I am also looking to stabilize gym with Hypoxi in india place called Delhi. And I have gone through your ...

Dhruv singh

Goodlife gets business ‘in shape’ with real-time analytics

Read more

Latest Podcast

More podcasts

Sign in