IAB appoints News Digital Networks MD as chair

The Interactive Advertising Bureau (IAB) Australia has brought on News Digital Networks Australia’s MD as its new chair.

Nicole Sheffield was unanimously voted in as chair of the association’s board and begins her tenure immediately. She takes over from Yahoo7 CEO, Ed Harrison, who has just completed his two-year term. The role of IAB chair is rotated through the board and is in place for no more than two years.


Sheffield boasts of commercial and digital acumen and is tasked with working closely with the board and newly appointed CEO, Vijay Solanki, to help define the future of the digital industry in Australia.

“I am delighted to take over as chair following Ed’s fabulous work and look forward to working closely with the highly engaged and professional IAB board,” she said. “Vijay has already made his mark with the introduction of new Council Chairs and you can expect to hear more from us on future strategy as the IAB continues to evolve.”

Sheffield has been with News for nearly five years, and also sits on the board of Chief Executive Woman, where she is chair of marketing and communications. Prior to News, she worked as general manager of lifestyle channels at Foxtel, and she was previously a publisher at lifestyle and youth titles at Seven after it purchased Pacific Magazines.

“The next two years will be significant for the fast growing and dynamic digital industry,” Sheffield continued. “The importance of digital daily ratings and evolution of measurement will be key to success, solidifying the opportunities that digital offers marketers and becoming essential in their daily lives and campaigns.”

For this part, Harrison pointed to the development of the IAB’s online audience measurement framework as a key achievement over the last two years.

“Now that Vijay is up and running, it’s a great time to pass on the baton,” he said. “The IAB board is strong and Nicole will do a fantastic job.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in