It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
GroupM’s CEO, Mark Lollback, and NAB’s CMO, Andrew Knott, have appeared on the latest list of most viewed Australian marketing profiles on LinkedIn for 2016.
The professional social network’s Power Profiles for Australia lists the most viewed professionals on LinkedIn for the year across a range of categories such as CEOs, tech startups, human resources, sports and notably, marketing and advertising. Criteria include investment into their professional identity on LinkedIn as well as being the most viewed in their field.
This year’s national marketing and advertising category includes a mix of client-side and agency leaders, as well as influencers and startups from a cross-section of industries. In no particular order, Australia’s marketing and advertising list included:
- GroupM CEO, Mark Lollback
- NAB CMO, Andrew Knott
- M&C Saatchi group CMO, Jaimes Leggett
- Qantas executive manager group brand and marketing, Stephanie Tully
- Lenovo Asia-Pacific CMO, Nick Reynolds
- Smart Mesh virtual CMO, Sarah McLachlan
- Westpac CRM lead, Karen Ganschow
- Publicis Worldwide Australia CEO, Andrew Baxter
- R/GA managing director, Jon Holloway
LinkedIn managing director for Australia, New Zealand and South East Asia, Cliff Rosenberg, said investing in your personal brand helps grow your business brand.
“These Power Profiles are spending time nurturing their professional network by sharing insights and their perspective on areas that they are passionate about,” he commented.
Featured on the Australian list of CEO Power Profiles are Qantas’ Alan Joyce, Telstra’s Andrew Penn, Westpac Group’s Brian Hartzer, Kogan’s Ruslan Kogan, RedBalloon’s Naomi Simpson and Deloitte Australia’s Cindy Hook.
Tech startup leaders meanwhile, include redbubble’s co-founder and CEO, Martin Hosking; co-founder of 99designs, SitePoint and Flippa, mark Harbottle, and Prospa’s joint CEO, Beau Bertoli.