Pizza maker launches Zero Click, a standalone free app which can be downloaded from the Apple iTunes store or Google Play
Domino’s has taken the wraps off its zero-click ordering, the latest digital and technology advancement from the pizza retailer aimed at improving customer experiences and interaction.
In June, Domino’s announced a series of tech innovation events, under the brand ‘Abacus’, which highlighted how digital and technology is being harnessed by the business. Some of the innovations included tracking customers in real-time, on-time cooking and delivering pizzas via artificially intelligent robots.
The introduction of zero click ordering is yet another innovation making order easier, according to Domino’s Group CEO and Managing Director Don Meij.
“Domino’s has always tried to make online ordering faster and easier for our customers, from two tap ordering on smart watch to SMS ordering, we’ve been crunching down the time it takes to order – giving our customers back their time,” Meij said.
“If 10 seconds is too long, customers with an iPhone can turn the dial on the screen to speed up the order meaning the sooner the order is placed, the sooner we can get that piping hot pizza to our customers.”
Zero Click is a standalone free app that can be downloaded from the Apple iTunes store or Google Play. Customers have to log in with their Domino’s account to place their first order.
For iPhone users, Domino’s customers can order with voice activation by asking Siri “Hey Siri, open Zero Click”.
“By using voice activation we are providing a whole new way to order for our busy customers,” Meij added. “If they have their hands full at home with the kids, are on the run at work or commuting home, they can simply say five words and their supreme or meatlovers pizza is on its way.”
iPhone users will also be able to ensure the ordering experience is secure with the Zero Click app using TouchID.
“It’s just another way of being a part of the conversation and engaging with the Millennials,” Meij said.“More and more our customers are wanting to get food on the go as they are eating on the run with their busy and active lifestyles."
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
