Zenith restructures strategic approach, brings on new leaders

Agency restructures into four key divisions, including new insights and innovation businesses

From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn
From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn

Zenith Australia has restructured its business into four key disciplines and appointed eight senior strategic roles as part of efforts to provide more ROI-based modern marketing and communications solutions.

The new structure sees the agency running four divisions: Insights, strategy, innovation and communications planning. It follows a repositioning of the Publicis-owned business earlier this year which saw its six global agency brands consolidated into four key brands: Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

Zenith has appointed former Lion Nathan category insights marketing manager, Claire Taverner, as human sciences director leading the insights division. She’s being supported by former MEC strategic planning and Jigsaw qualitative research consultant, Lavanya Ashok, as research manager.

Zenith said Nine Entertainment Co’s Mark Krebs also joins the group as Sydney strategy director to head up the new-look strategy services. He is supported by Daisy Gun, who was previously partnerships manager in Zenith’s Newscast services. The company said the strategy team is tasked with uniting data and human insights and cultural trends to help clients build more relevant consumer connections.

Zenith has also invested in two senior hires to drive creativity and innovation across its national client portfolio. Chief innovation officer, Kate Evans, was also at Nine Entertainment Co previously as national client business director. She is being joined by innovation director, Rosie Plunton, who was previously a business director at Bohemia.

The communications planning division is being led by another former Bohemia Group business director, Jonny Cordony, who becomes national communications planning director. He joins existing Zenith staffer, Alison Holland, who has taken up the position of communications planning director.

“The strength of these new hires will help us to drive our purpose of marketing-led growth for our clients,” said Zenith Sydney managing director, Karen Halligan. “We have already seen the impact of this team on the world we are producing.”

Zenith also appointed former Nine Entertainment Co leader, Matt James, as the CEO of the new-look group earlier this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Latest Podcast

More podcasts

Sign in