Pepsi A/NZ gets new marketing director

Marketing director is one of two executive-level appointments announced by the beverages brand this week

Tami Cunningham and Danny Celoni
Tami Cunningham and Danny Celoni

PepsiCo has appointed a new marketing director for Australia and New Zealand, filling a gap left by the departure of Jenni Dill earlier this year.

Tami Cunningham was most recently pacific marketing director at The Wrigley Company, part of the Mars group, for three years. During this time, she was responsible for brand, customer and communications strategy across the gum, mints and confectionery product portfolios. She has also previously worked for Lion across the beers, spirits and wine businesses.

Cunningham replaces Jenni Dill, who left the beverage manufacturer earlier this year to take up the CMO’s spot at McDonalds Australia. This had been vacated by Mark Lollback upon his appointment to CEO of GroupM Australia.

Cunningham takes up the post from 12 September and will be responsible for leading the innovation agenda within PepsiCo A/NZ, and building and strengthening the brand portfolio as marketing leader across the group.

As well as Cunningham, Pepsico has also appointed Danny Celoni as commercial director for Australia. He joins PepsiCo from consulting firm, Real World Marketing, where he was MD of the commercial division working with major FMCG suppliers on commercial strategy, capability and joint business planning. He joins on 7 November.

Both Cunningham and Celoni will also sit on the group’s executive leadership team.

“We are delighted to welcome both Tami and Danny to the executive team, who each bring with them a wealth of experience,” said PepsiCo A/NZ CEO, Robbert Rietbroek.

“Both have strong track records with FMCG brands. With Tami’s expertise in brand and innovation, and Danny’s expertise in joint value creation and business planning, I am confident that they will both be major assets to us, our customers and our partners across ANZ as we continue to build our brands and put the customer at the heart of all we do.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in