It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
PepsiCo has appointed a new marketing director for Australia and New Zealand, filling a gap left by the departure of Jenni Dill earlier this year.
Tami Cunningham was most recently pacific marketing director at The Wrigley Company, part of the Mars group, for three years. During this time, she was responsible for brand, customer and communications strategy across the gum, mints and confectionery product portfolios. She has also previously worked for Lion across the beers, spirits and wine businesses.
Cunningham replaces Jenni Dill, who left the beverage manufacturer earlier this year to take up the CMO’s spot at McDonalds Australia. This had been vacated by Mark Lollback upon his appointment to CEO of GroupM Australia.
Cunningham takes up the post from 12 September and will be responsible for leading the innovation agenda within PepsiCo A/NZ, and building and strengthening the brand portfolio as marketing leader across the group.
As well as Cunningham, Pepsico has also appointed Danny Celoni as commercial director for Australia. He joins PepsiCo from consulting firm, Real World Marketing, where he was MD of the commercial division working with major FMCG suppliers on commercial strategy, capability and joint business planning. He joins on 7 November.
Both Cunningham and Celoni will also sit on the group’s executive leadership team.
“We are delighted to welcome both Tami and Danny to the executive team, who each bring with them a wealth of experience,” said PepsiCo A/NZ CEO, Robbert Rietbroek.
“Both have strong track records with FMCG brands. With Tami’s expertise in brand and innovation, and Danny’s expertise in joint value creation and business planning, I am confident that they will both be major assets to us, our customers and our partners across ANZ as we continue to build our brands and put the customer at the heart of all we do.”