Spirit Telecom appoints its first CMO

Executive marketing role is one of two new appointments made to the c-level team

ASX-listed ISP, Spirit Telecom, has brought on a new chief marketing officer as well as chief operating officer to join its executive team.

Catherine Bolch joins as Spirit's first CMO after spending the past 11 years at Origin Energy. During her time with the energy utility group, she worked across retail marketing, communication and brand strategy, managing marketing and campaign budgets of up to $10 million and teams of 50 people.

Bolch boasts strategic culture, diversity and employee engagement skills and was head of diversity and engagement prior to leaving Origin Energy at the end of 2015. Her resume also includes marketing and customer relation positions with Primus Telecom and ANZ.

Catherine Bolch
Catherine Bolch


Spirit Telecom has also appointed Matthew Hobbs as its new COO. He replaces former COO, Russell Mitchell, who helped the telco transition back to a public listing in June, and is now taking up the new post of general manager of market development, focused on creating a new revenue segment.

Hobbs has more than 20 years’ experience in ICT including a stint as CIO at M2, a role he rose to after he selling his own business to the telecommunications group, Wholesale Communications Group, in 2007. Among his achievements was leading a national team of more than 120 staff and playing a major role in M2’s acquisition of 10 companies, growing its revenues from $34 million to over $500m in a four-year period.

Hobbs was most recently national sales and operations manager for speciality telco business, Alltel, a positioned he held for three years.

“Catherine and Matthew bring a wealth of experience to Spirit, not only in their respective roles, but also in understanding the growth requirements commensurate with Spirit’s ambitions,” said Spirit’s managing director, Geoff Neate.

Spirit Telecom relisted on the ASX after successfully raising $2.62 million through a new shares scheme in June this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in