Spirit Telecom appoints its first CMO

Executive marketing role is one of two new appointments made to the c-level team

ASX-listed ISP, Spirit Telecom, has brought on a new chief marketing officer as well as chief operating officer to join its executive team.

Catherine Bolch joins as Spirit's first CMO after spending the past 11 years at Origin Energy. During her time with the energy utility group, she worked across retail marketing, communication and brand strategy, managing marketing and campaign budgets of up to $10 million and teams of 50 people.

Bolch boasts strategic culture, diversity and employee engagement skills and was head of diversity and engagement prior to leaving Origin Energy at the end of 2015. Her resume also includes marketing and customer relation positions with Primus Telecom and ANZ.

Catherine Bolch
Catherine Bolch

Spirit Telecom has also appointed Matthew Hobbs as its new COO. He replaces former COO, Russell Mitchell, who helped the telco transition back to a public listing in June, and is now taking up the new post of general manager of market development, focused on creating a new revenue segment.

Hobbs has more than 20 years’ experience in ICT including a stint as CIO at M2, a role he rose to after he selling his own business to the telecommunications group, Wholesale Communications Group, in 2007. Among his achievements was leading a national team of more than 120 staff and playing a major role in M2’s acquisition of 10 companies, growing its revenues from $34 million to over $500m in a four-year period.

Hobbs was most recently national sales and operations manager for speciality telco business, Alltel, a positioned he held for three years.

“Catherine and Matthew bring a wealth of experience to Spirit, not only in their respective roles, but also in understanding the growth requirements commensurate with Spirit’s ambitions,” said Spirit’s managing director, Geoff Neate.

Spirit Telecom relisted on the ASX after successfully raising $2.62 million through a new shares scheme in June this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Latest Podcast

More podcasts

Sign in