AMY Awards shine spotlight on digital marketing under new ownership

First awards since ADMA took over AIMIA five months ago attracts 123 category finalists

  • Hall of fame recipient and former AIMIA boss, John Butterworth, with CMO Publisher and Editor, Nadia Cameron
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Deepend, RGA Sydney and Liquid Interactive were the big winners of the night at the 22nd annual AMY awards for digital excellence in Sydney.

The awards night is the first event held by AIMIA since it was taken over by ADMA five months ago and took place on 15 July at Sydney’s Ivy Ballroom. The association presented 27 awards out of 123 category finalists as well as 11 highly commended awards.

ADMA and AIMIA CEO, Jodie Sangster, said the awards were an important part of recognising digital brilliance across the industry and reiterated the association’s commitment to holding them annually.

“The AMYs are prestigious awards that reflect the high calibre of digital work produced by some of Australia’s brightest and innovative individuals and businesses,” she told about 300 attendees on the night.

“There has never been a more important time to celebrate and nurture brilliance in digital as it is taking a leading role in not only the marketing and media industry but across all avenues of public and private sector activity across Australia.”

R/GA Sydney was named Grand Prix Winner and also took out Best Digital Advertising or Communication in the Retail and Consumer Goods sub-category for its ‘PWC Closed Loop’ campaign. The agency was also awarded Best use of Social Media or Content in the Entertainment and Media sub-category for its ‘Crash the ARIAs’ efforts.

Digital agency, Deepend, was another to collect several awards on the night. These included Best use of Smartphone or Tablet Device in the Government or Non-Profit sub-category for its Royal Children’s Hospital ‘The Ed’ App; Best Website or Online Service in Entertainment and Media for the ARN website; and Best Website or Online Service for Healthcare and Pharmaceuticals for its ‘enableme’ portal.

Independent Brisbane-based agency, Liquid Interactive, was the other multiple award-winner of the evening with several awards for its Isuzu UTE Australia and MindMatters work.

There were no winners in the Best Digital Start-Up or Best Use of Technology categories.

Full list of AIMIA award recipients for 2016

Category

Name

Company

Best Digital Advertising or Communication – Entertainment and Media

Virgin R U OK? Day

Southern Cross Austereo

Best Digital Advertising or Communication – Financial Services

AMP Capital Black Sky Thinking

Apparent

Best Digital Advertising or Communication – Government and Not for Profit

What's On' Sydney

Frank Digital

Best Digital Advertising or Communication – Healthcare and Pharmaceuticals

Suffering in Silence

Affinity

Best Digital Advertising or Communication – Learning and Education

QUT - 15 Megapixels of Fame

BCM

Best Digital Advertising or Communication – Retail and Consumer Goods

PWC Closed Loop

R/GA Sydney

Grand Prix Winners

Best Student Entry

Flying Farm

Flying Farm

Best use of Smartphone or Tablet Device – Automotive

Isuzu UTE Australia

Liquid Interactive

Best use of Smartphone or Tablet Device –

Cultural or Lifestyle

Australia Lives Here

realestate.com.au

Best use of Smartphone or Tablet Device –

Entertainment and Media

RADIOAPP

Southern Cross Austereo

Best use of Smartphone or Tablet Device –

Government or Non Profit

Royal Children's Hospital "The Ed" App

Deepend

Best use of Smartphone or Tablet Device –

Learning and Education

Gallipoli the first day, Centenary Edition

Australian Broadcasting Corporation

Best use of Smartphone or Tablet Device –

Tourism or Travel

Emirates - Business Class

InMobi

Best use of Social Media or Content -

Cultural or Lifestyle

Domain Facebook - Avalon Now

Domain Group

Best use of Social Media or Content -

Entertainment and Media

Crash The ARIAs

R/GA Sydney

Best use of Social Media or Content -

Financial Services

Rally For Good

R/GA Sydney

Best use of Social Media or Content -

Learning and Education

Deakin Mood Machine

Hardhat

Best use of Social Media or Content -

Retail and Consumer Goods

Lucy the Robot

Atomic 212 Group

Best Website or Online Service -

Automotive

Isuzu UTE Australia

Liquid Interactive

Best Website or Online Service -

Cultural or Lifestyle

The Boat

SBS Australia

Best Website or Online Service -

Entertainment and Media

ARN

Deepend

Best Website or Online Service -

Financial Services

Heritage Bank Calculators

Guerrilla

Best Website or Online Service -

Government and Non Profit

MindMatters

Liquid Interactive

Best Website or Online Service -

Healthcare and Pharmaceuticals

enableme

Deepend

Best Website or Online Service -

Learning and Education

MindMatters

Liquid Interactive

Best Website or Online Service -

Retail and Consumer Goods

Qantas Points Destination

WiTH Collective

Best Website or Online Service -

Tourism or Travel

Tourism Australia - Chase The Sun

DT

Highly Commended Award Recipients

Category

Name

Company

Best Digital Advertising or Communication – Automotive

Sonata Power Plays

VML Australia

Best Digital Advertising or Communication – Automotive

People Behind The Pixels

Reactive

Best Digital Advertising or Communication –

Learning and Education

QUT – Global Goggles

BCM

Best Digital Advertising or Communication –

Tourism or Travel

Qantas Points Destination

WiTH Collective

Best use of Smartphone or Tablet Device -

Learning and Education

The Polyglots - Early Learning Languages Australia (ELLA)

Millipede/Education Services Australia

Best use of Smartphone or Tablet Device -

Retail and Consumer Goods

Steinlager - William Trubridge

InMobi

Best use of Social Media or Content -

Entertainment and Media

NRL 'Make Your Call' Finals Campaign

Cypha Interactive

Best use of Social Media or Content -

Tourism or Travel

Vivid Sydney 2015 Social Media Channel

Destination NSW

Best Website or Online Service -

Cultural or Lifestyle

Qantas Points Destination

WiTH Collective

Best Website or Online Service -

Government and Non Profit

What's On' Sydney

Frank Digital

Best Website or Online Service -

Tourism or Travel

BIG4 Holiday Parks website

Lemonade

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