An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
If there’s one thing CMO’s inaugural CMO50 list showcases about Australia’s marketing leaders, it’s that they have a desire to take charge of change, and are willing to extend their knowledge, teams and transform their organisations to make it happen.
The CMO50 is an annual list recognising those who are taking the leading role in developing new ways of thinking within marketing and the wider company using the core assets of data, technology, customer experience and creativity.One of the first things that became apparent was just how diverse the title ‘CMO’ has become. In fact, two out of five on the list have roles that extend outside the traditional borders of marketing, encompassing ecommerce, CRM, customer service and loyalty, IT and technology, strategy, media, editorial and sales.
“There’s no one, other than the CEO, with such a generalist view,” commented one judge and former Qantas CMO, Tim McColl Jones, during the judges’ meeting. “It goes to show just how much the role of marketing has changed,” said fellow judge and former STW Group COO, Chris Savage.