Portrate shifts from CMO to CEO with Think TV appointment

New marketing research firm for the TV industry chooses former Helloworld marketing chief as its inaugural CEO

Kim Portrate
Kim Portrate

Former Helloworld CMO, Kim Portrate, has re-emerged as the inaugural CEO of a new Australian TV research and marketing firm.

Portrate joins Think TV, a new research driven, marketing and technology development organisations focused on the TV industry, from 1 July. The business was established in May with the backing of Australia’s major commercial broadcastings Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.

The business aims to develop research and initiatives to improve the perception of TV as a drivers of commercial benefits for its advertisers.

Portrate was most recently chief marketing officer at travel retailer, Helloworld, a role that saw her recognised as one of the top marketers in the country in CMO’s inaugural CMO50 list in 2015. Milestones during this time included the launch of the company’s new retail brand, consolidating five legacy businesses and helping to spearhead a technology and digital-supported organisational transformation.

Prior to that, Portrate spent five years as GM of consumer marketing at Tourism Australia overseeing marketing across 22 countries. She was also formerly a brand manager at Unilever, and worked with the likes of Power Brewing, Pepsi Cola, Optus and AMP during her time with creative and media agencies locally and globally including FCB, BBDO and Carat.

Think TV chairman, Russel Howcroft, said Portrate’s appointment followed an extensive local and international search.

“Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TVs dominance as a powerful medium that delivers results for advertisers,” he said.

Commenting on her new professional role, Portrate said it was an exciting time for the TV industry.

“I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media,” she sid.

“ It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in