There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Michael Hill International has appointed a new chief marketing officer to help cement its market position and brand equity.
Anna-Maree Shaw joins the retailer from 20 June with 20 years’ experience in B2C marketing across Australia and the UK. Previous positions include roles with grocery store giants, Tesco and Sainsbury’s, in the UK, as well as brands such as Suncorp, Flight Centre. Most recently, she was marketing director for Compare the Market locally.
Shaw replaces former CMO Joe Talcott, who had been in the role for just under two years.
In a statement, the company noted Shaw’s expertise in building brand equity and maintaining marketing dominance as key reasons for her appointment.
Michael Hill was founded in New Zealand and still remains listed on the NZ Stock Exchange, but has plans to relist on the Australian Securities Exchange. The company attributed the decision to the fact that most of its operations are now based in Australia.
The retailer has 312 stores across NZ, Australia, Canada and the US and maintains its wholesale and manufacturing divisions in Brisbane.