Nearly a third of all Facebook users share content every day

Facebook has always been a place where people share personal content, and though the company faces an overall decline in user contributions, a new survey found that 28 percent of Facebook users still share posts, photos or video at least once a day.

User activity on Facebook continues to climb, but the average member today is more a viewer than active participant, according to a new survey from content marketing firm Fractl. A quarter of the 2,000 active Facebook users surveyed by the company in April share content at least twice a week, and as frequently as six times. according to the research.

For context, two of every three Facebook users, or roughly 1.09 billion people, actively use the world's largest social network every day, and 989 million people use Facebook daily on a mobile device, according to the company's Q1 2016 earnings.

Ten percent of the Facebook users surveyed share content every day, 18 percent share more than once a day, 38 percent share less than once a week and 9 percent never share content at all, sitting on the sidelines and watching others on the site, according to Fractl. (For the purposes of Fractl's study, the term "content sharing" refers to any third-party content users share or post on their timelines.)

fractl graphic Fractl

Women more likely to share on Facebook than men

While men and women and equally likely to share funny videos and news content on Facebook, women are more likely to post inspiring stories or beautiful photos, and they're 5 percent more likely than men to share content every day, according to Fractl. Male millennials are the least likely group to share, and Gen-Xers are the least likely to share photos of food. Baby Boomers are the most likely to share political content and the least likely to share memes or satirical news, according to Fractl.

The findings reinforce an interesting trend regarding's Facebook's ability to maintain the size of the massive stream of personal content its members regularly post. Many Facebook users have ample reason to return to the site on a daily basis, but the amount of personal content they share — photos, video and status updates — is on the declining per user, according to Bloomberg.com. The number of personal stories shared on Facebook dropped 21 percent from mid-2014 to mid-2015, and users were increasingly posting news and information from other sites instead, according to TheInformation.com.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Putting your brand on the Love Index

How much do your customers love your brand, product or service?And more importantly, why?

Bronwyn van der Merwe

Managing director, Accenture Interactive

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in