eHarmony appoints Pandora marketer to newly created marketing director's post

Dating website looks to expand its local and regional presence

Nicole McInnes
Nicole McInnes

Dating website, eHarmony, has recruited Pandora Radio’s former marketing leader to become its first marketing director.

Nicole McInnes will join the online site in June and replaces senior marketing manager, Lynsey Tomkinson, who left in May to relocate back to the UK.

McInness has been with Pandora for just under 18 months, and was responsible for launching the music streaming service’s first above-the-line branding campaign as well as its sponsorship of Channel Nine’s The Voice TV show. Before that, she was the CMO of Adshel and has 20 years’experience in marketing roles including with American Express, AAPT and Dell.

EHarmony president and COO, Armen Avedissian, said the new role was created to reflect the company’s growth strategy, which is focused on globalisation, mobilisation and product innovation.

“Australia is one of our most profitable international markets and I am confident that under Nicole’s leadership, we will accelerate our business momentum in Australia and continue to drive strong revenue growth,”he said.

McInnes said she was looking forward to exploring new opportunities for the brand in both Australia as well as the Asia-Pacific region.

“Eharmony is such an iconic brand and it is an honour to be part of a company that has a firm grip on the future and helps bring love to Australians’ lives,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in