It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Recent data launched by online recruitment marketplace Search Party revealed the top skills Australian marketers need to get a new job this year.
The figures show 2016 is all about how marketers can help the business grow and drive revenue in a potentially tough economic climate
While specialist skills such as business development, contract management and sales are a big focus in 2016, social and digital marketing continues to grow in importance, now outstripping older technical skill such as email marketing, copy writing and CRM.
Meanwhile the ‘softer’ skills of creativity and building effective relationships, are key for 2016 over ‘hard’ skills such as technical expertise in different marketing tools.
Top specialist skills recruiters look for include marketing management, social media strategy, business development and digital marketing. Solid sales, contract management, market planning, collaboration and KPI management skills are also highly desirable.
Top general skills recruiters look for include communication skills, planning and creativity. Marketers with good writing skills, project management, relationship building aptitude, attention to detail, focus on training, research and budgeting are also highly sought after, the data found.