ADMA partners up to donate free digital and data skills courses to community

The One For One Program sees the association providing a free course from its education curriculum to drive digital knowledge outside the industry

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new initiative donating one free educational course from every sale across its IQ program to drive digital skills outside the industry.

The One For One Program sees the association join forces with Australia Post, Bupa, Optus, Stockland and Westpac to donate a free course to everyday Australians from its IQ curriculum. It expects to donate more than $2.5 million in training by the end of this year, with $500,000 worth initially distributed through the five foundation partners in May.

According to ADMA, the courses will be given to people outside the industry who could benefit from marketing, data and digital skills but may not be able to fund the training themselves. This list includes small businesses, startups, those out of work, regional and rural communities, and women wishing to enter the data sciences disciplines.

ADMA CEO, Jodie Sangster, said the association has been concerned about the lack of appropriately skilled marketers in Australia.

“We are now quite literally putting our money where our mouth is,” she said. “I’m proud that ADMA is taking direct action to help ensure Australia has the skills it needs for its digital future. The One For One Program will extend the reach of our education curriculum to individuals and businesses most in need of acquiring the tools necessary to remain competitive and relevant in a post-digital world.”

In a statement, Optus acting managing director of product and marketing, Ben White, said professional development was critical for the telco.

“This program will enable us to share the investment in our people with the broader business community,” he said.

ADMA noted that an annual survey by LinkedIn of jobs hottest in demand in Australia showed 18 of the 25 most in-demand skills were STEM, data and data-driven marketing areas.

In addition, a report by global IT outsourcer, Infosys, in January showed young Australians were less prepared for the digital world than comparable countries, ranking behind the likes of the US, UK, China and Germany.

ADMA launched its new-look marketing training program in February, aimed at helping address the data skills gap. The new curriculum stretches from entry level to advanced and covers analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy and compliance, search marketing and social.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in