ADMA partners up to donate free digital and data skills courses to community

The One For One Program sees the association providing a free course from its education curriculum to drive digital knowledge outside the industry

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new initiative donating one free educational course from every sale across its IQ program to drive digital skills outside the industry.

The One For One Program sees the association join forces with Australia Post, Bupa, Optus, Stockland and Westpac to donate a free course to everyday Australians from its IQ curriculum. It expects to donate more than $2.5 million in training by the end of this year, with $500,000 worth initially distributed through the five foundation partners in May.

According to ADMA, the courses will be given to people outside the industry who could benefit from marketing, data and digital skills but may not be able to fund the training themselves. This list includes small businesses, startups, those out of work, regional and rural communities, and women wishing to enter the data sciences disciplines.

ADMA CEO, Jodie Sangster, said the association has been concerned about the lack of appropriately skilled marketers in Australia.

“We are now quite literally putting our money where our mouth is,” she said. “I’m proud that ADMA is taking direct action to help ensure Australia has the skills it needs for its digital future. The One For One Program will extend the reach of our education curriculum to individuals and businesses most in need of acquiring the tools necessary to remain competitive and relevant in a post-digital world.”

In a statement, Optus acting managing director of product and marketing, Ben White, said professional development was critical for the telco.

“This program will enable us to share the investment in our people with the broader business community,” he said.

ADMA noted that an annual survey by LinkedIn of jobs hottest in demand in Australia showed 18 of the 25 most in-demand skills were STEM, data and data-driven marketing areas.

In addition, a report by global IT outsourcer, Infosys, in January showed young Australians were less prepared for the digital world than comparable countries, ranking behind the likes of the US, UK, China and Germany.

ADMA launched its new-look marketing training program in February, aimed at helping address the data skills gap. The new curriculum stretches from entry level to advanced and covers analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy and compliance, search marketing and social.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in