Buckman joins Foxtel as head of customer and retail

Newly created role encompasses marketing and sales as well as customer service

Mark Buckman
Mark Buckman

Foxtel has confirmed former Telstra and Commonwealth Bank CMO, Mark Buckman, will be joining the digital media business to head up its customer and retail approach.

Foxtel chief executive, Peter Tonagh, said Buckman would join as managing director, Customer and Retail, commencing in June. The role encompasses both Foxtel’s sales and marketing functions as well as all customer service operations.

Buckman was previously the group MD of media and marketing at Telstra, being promoted to the position from head of marketing, digital media and IPTV. He was originally recruited as CMO in 2010.

He announced his decision to quit the role for family reasons back in July 2014, and relocated to the UK. From there, he’s held several consulting roles and was also chief strategy officer of Accenture Interaction in London.

“Mark Buckman is a globally recognised business leader,” Tonagh said. “Having worked most recently in London, he has many years of experience with two of Australia’s most significant businesses and an undisputed record of success in changing consumer perceptions and building customer loyalty.

“Mark has a true understanding that companies only win and retain customers if they pay close attention to the total customer experience: From the marketing message that attracts them, to the process by which they join, and the service they receive when they have questions or requests or need problems solved.”

Tonagh said he’d restructured key aspects of Foxtel’s business in order to place Buckman in the post. Foxtel’s former sales and marketing chief, Ed Smith, left earlier this year.

“Mark will ensure that a Foxtel customer’s experience is second to none,” Tonagh continued. “This will drive customer loyalty and advocacy, which will further support sales growth.”

As part of the role, Buckman is also charged with further developing Foxtel’s brand, and “will ensure that the attributes of our brand are present at every customer touch point”, Tonagh said.

Buckman said he was delighted to be joining the Foxtel leadership team.

“By combining the marketing, sales and customer service teams we will be able to create a seamless and fantastic experience for all our customers,” he said.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in