Buckman joins Foxtel as head of customer and retail

Newly created role encompasses marketing and sales as well as customer service

Mark Buckman
Mark Buckman

Foxtel has confirmed former Telstra and Commonwealth Bank CMO, Mark Buckman, will be joining the digital media business to head up its customer and retail approach.

Foxtel chief executive, Peter Tonagh, said Buckman would join as managing director, Customer and Retail, commencing in June. The role encompasses both Foxtel’s sales and marketing functions as well as all customer service operations.

Buckman was previously the group MD of media and marketing at Telstra, being promoted to the position from head of marketing, digital media and IPTV. He was originally recruited as CMO in 2010.

He announced his decision to quit the role for family reasons back in July 2014, and relocated to the UK. From there, he’s held several consulting roles and was also chief strategy officer of Accenture Interaction in London.

“Mark Buckman is a globally recognised business leader,” Tonagh said. “Having worked most recently in London, he has many years of experience with two of Australia’s most significant businesses and an undisputed record of success in changing consumer perceptions and building customer loyalty.

“Mark has a true understanding that companies only win and retain customers if they pay close attention to the total customer experience: From the marketing message that attracts them, to the process by which they join, and the service they receive when they have questions or requests or need problems solved.”

Tonagh said he’d restructured key aspects of Foxtel’s business in order to place Buckman in the post. Foxtel’s former sales and marketing chief, Ed Smith, left earlier this year.

“Mark will ensure that a Foxtel customer’s experience is second to none,” Tonagh continued. “This will drive customer loyalty and advocacy, which will further support sales growth.”

As part of the role, Buckman is also charged with further developing Foxtel’s brand, and “will ensure that the attributes of our brand are present at every customer touch point”, Tonagh said.

Buckman said he was delighted to be joining the Foxtel leadership team.

“By combining the marketing, sales and customer service teams we will be able to create a seamless and fantastic experience for all our customers,” he said.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Oracle is toothless, it has zero. They don't understand what AI is.

Ilya Geller

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Read more

The concept of liquid expectations is on the rise, and happy customer experience directly relates to the ease of finding a solution. Most...

Karanbir Singh

New digital trends report predicts a year of liquid customer expectations and design thinking

Read more

Great article, Thanks for sharing with us. I would like to recommended list of top customer loyalty software for small to large scale of ...

Matts Frigian

How brands are ramping up customer loyalty program spending in 2017

Read more

“We’re in an arms race for finite attention.”What a statement that is. I am so glad that someone of Steve's caliber comes out about the m...

Peter Strohkorb

Marketo CEO: Ditch the volume game, focus on value

Read more

Hello Greetings for the day. As I am also looking to stabilize gym with Hypoxi in india place called Delhi. And I have gone through your ...

Dhruv singh

Goodlife gets business ‘in shape’ with real-time analytics

Read more

Latest Podcast

More podcasts

Sign in