There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Carpet Court’s new chief marketing officer says reinforcing the brand and its entrepreneurial spirit as well as growing new areas of the business are top of her priority list.
Kara Norris has been appointed as marketing chief at the carpet retail franchise group, after recently completing a four-month stint at Dare Gallery as group marketing and special projects manager.
She has 25 years’ experience in sales, marketing and product roles, including 10 years with Forty Winks in several positions including group manager of product and marketing, category manager for furniture and national merchandise manager.
Migrating from South Africa to Australia in 2000, Norris also worked for Pacific Brands as national account manager for the Sleepmaker brand. Her international background includes several years as co-founder and shareholder of her family’s Dial a Bed business in South Africa.
In a statement, Norris said her main focus is to grow Carpet Court’s already successful and broadly positioned network.
“Carpet Court continues to lead Australians on their design journey, from the moment renovators seek expert advice and product knowledge, to the finishing installation,” she said.
“Through a vast range of marketing channels, including creative digital and social media campaigns, interactive in-store design hub experiences and ambassador endorsement, I’m looking forward to working closely with the team to reinforce the strength of the brand and exhibit the entrepreneurial spirit of our members.”
Norris also flagged plans to expand the organisation’s window solutions offering and looking to maintain significant growth over the next two years.