Adelaide Zoo deploys iBeacon technology to enhance visitor experience

In partnership with the Specialist Apps Company, Adelaide Zoo is introducing iBeacon and eLocker technologies to enhance visitor and student experience

Adelaide Zoo claims it will become Australia’s first zoo to introduce enhanced visitor content and experiences through beacon technology.

The zoo has partnered with Specialist Apps Company to bring content straight to Bluetooth-enabled devices through iBeacon and eLocker technologies in order to offer visitors access to location-specific information about its animals and conservation work.

The iBeacons will be used to trigger messages on visitor devices, alerting them to points of interest around the zoo and providing interesting and practical information such as species facts, the location of the closest facilities and educational tools. Visitors will be able to download an App and then access a range of experiences at different locations around the Zoo through their Apple or Android device.

The technology means general public and students of all ages will have access to location-specific information based on video, audio and text-based media. Students will be able to access learning trails and use their personalised experiences back in the classroom to continue their learning about animals and conservation.

Zoos SA Zoo Learning's general manager, Jonathan Noble, saw the new technology as a fantastic educational tool, allowing students to unlock fresh information and use it to learn about important animal and conservation issues.

“The app can be adapted for various visitor types, including general visitors, international tourists and school groups,” he said. “Learning opportunities for students at the Zoo will be transformed with the app to provide an interactive learning experience, including quizzes, games and information.”

Beacon technology is currently being used across many industries, including the building, retail and advertising sectors. iBeacons and eLockers and are also being used by many leading museums and galleries around the world, including the National Trust of South Australia and the Sovereign Hill Museums Association in Ballarat to bring tours to life and provide contextual resources as well as to highlight the latest news or other interesting facts.

The new technology is expected to be introduced at Adelaide Zoo in the later part of this year with new learning trails added in 2017.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Putting your brand on the Love Index

How much do your customers love your brand, product or service?And more importantly, why?

Bronwyn van der Merwe

Managing director, Accenture Interactive

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in