Sampson joins influencer marketing agency board

Todd Sampson adds third board role to his resume and joins Visual Amplifiers

Todd Sampson
Todd Sampson

Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers (VAMP).

Sampson, who is already a board member at Qantas as well as Fairfax, and retains a non-executive chairman’s position with creative agency, Leo Burnett, will now join VAMP as a non-executive director.

Sampson is also known for his role as co-host of The Gruen Transfer on the ABC and is also a regular panellist on Network Ten’s The Project. He also co-created the Earth Hour initiative.

VAMP was founded in 2015 and is focused on helping influencers manage brand connections and marketing opportunities through services like talent recruitment, product delivery, reporting, analytics and optimisation. Among the brands served by its social influencer talent pool are eBay, Samsung, Toby’s Estate, ASOS and Uniqlo.

Its co-founder, Ben McGrath, said Sampson brings vast industry experience and knowledge to the business.

“Our ability to attract influential industry leaders of Todd’s calibre to the board within the first 12 months of launching is testament not only to the growth potential of social influencer marketing, but also the strength of VAMP’s model,” he said.

In a statement, Sampson said the word-of-mouth ecosystem naturally cultivates influential personalities for a steadily growing audience.

“Social media continues to disrupt how brands interact with consumers,” he said. “We’ve moved far beyond creating an ad and posting it. Innovators in the industry, like VAMP, are really playing in the ecosystem, using social media, and its passionate content creators and curators, to work smarter and more authentically for them.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The real asset of small data – getting granular unearths opportunities

When most marketers use the word ‘data’, what springs to mind are large sets of numbers, Excel spreadsheets, cloud-based IT systems and complicated algorithms. Big data speak is the mot du jour. There is even a big data Week in London called the Festival of Data.

Pip Stocks

CEO and founder, BrandHook

Digital Transformation challenges for CMOs

New problems are rarely fixed by applying old thinking. In the last decade, a combination of circumstances has evolved that requires new thinking from marketers. This new thinking takes advantage of the digital environment and transforms business as we know it.

Mark Cameron

CEO, Working Three

Why innovation requires less certainty and more ambiguity

According to the Knowledge Doubling Theory, the sum total of human knowledge doubles every 12-13 months. With the full evolution of the Internet of Things, it will eventually double every 12 hours. Faced with such a sea of shifting data and knowledge, how can we make progress if we try to nail everything down to a certainty?

Matt Whale

Managing director, How To Impact

Need to improve your customer journey? We're excited to announce that we are holding that we are holding two more sessions of our sellout...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

Read more

Thanks Mark. A third of customers leave brands after one negative experience, thats why it is ever so important that we optimise EVERY in...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

Read more

Hi Kyle -- great piece. I couldn't agree with you more when you say that we as marketers are in the business of choice. I actually wrot...

Matthew Willcox

Tapping behavioural science for consumer influence

Read more

Great points. When it comes to optimizing the app experience, making sure you collect rich usage data is important, but making sure you c...

Dustin Amrhein

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

You can also use automation to help keep the contact database nice and tidy. For example, programs that check and fix database values (eg...

automatico

3 brands using marketing automation for more than just email

Read more

Latest Podcast

More podcasts

Sign in