A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.
Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers (VAMP).
Sampson, who is already a board member at Qantas as well as Fairfax, and retains a non-executive chairman’s position with creative agency, Leo Burnett, will now join VAMP as a non-executive director.
Sampson is also known for his role as co-host of The Gruen Transfer on the ABC and is also a regular panellist on Network Ten’s The Project. He also co-created the Earth Hour initiative.
VAMP was founded in 2015 and is focused on helping influencers manage brand connections and marketing opportunities through services like talent recruitment, product delivery, reporting, analytics and optimisation. Among the brands served by its social influencer talent pool are eBay, Samsung, Toby’s Estate, ASOS and Uniqlo.
Its co-founder, Ben McGrath, said Sampson brings vast industry experience and knowledge to the business.
“Our ability to attract influential industry leaders of Todd’s calibre to the board within the first 12 months of launching is testament not only to the growth potential of social influencer marketing, but also the strength of VAMP’s model,” he said.
In a statement, Sampson said the word-of-mouth ecosystem naturally cultivates influential personalities for a steadily growing audience.
“Social media continues to disrupt how brands interact with consumers,” he said. “We’ve moved far beyond creating an ad and posting it. Innovators in the industry, like VAMP, are really playing in the ecosystem, using social media, and its passionate content creators and curators, to work smarter and more authentically for them.”
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