ADMA gains three new board members

Latest recruits will support association's ongoing focus around data, content, creativity, technology and customer

From left: Dr Catriona Wallace, Paul Robson, Roger Sniezek
From left: Dr Catriona Wallace, Paul Robson, Roger Sniezek

The Association for Data-driven Marketing and Advertising (ADMA) has added three new members to its board of directors.

The latest recruits are Adobe Asia-Pacific president, Paul Robson; Coles digital and financial services director, Roger Sniezek; and CEO and founder of Flamingo Customer Experience, Dr. Catriona Wallace.

The three replace outgoing board members, David Bowie (SAS CEO), Andy Pontin (BDDO Clemenger Sydney CEO) and Damian Eales (News Corp managing director metros and regionals).

ADMA CEO, Jodie Sangster, said the new additions would provide key insight and experience that supports the association’s five key pillars of data, content, creativity, technology and customer.

“Our three new members are some of Australia’s most respected experts in the fields of technology, marketing, data and customer experience and will complement our dynamic and active board,” she said.

Robson has been Adobe’s Asia-Pacific president for 18 months and formerly its managing director for Australia and New Zealand. He previously worked as vice-president and general manager of HP’s Networking Division across Asia-Pacific and Japan and was the founding director of successful start-up, Wedding Gifts Direct.

“We live in a time where creating exceptional customer experiences across all touchpoints is everything,” Robson commented. “Australian businesses have an opportunity to embrace transformation and engage with their customers on a level that was never before possible. I’m delighted to be joining the ADMA board to reinforce the strong partnership it offers to businesses seeking to innovate and develop their business systems and operations.”

Sniezek has held a strategic role in Coles’ evolution towards more personalised customer marketing, and worked across a number of international loyalty programs, including the launch of the UK’s Nectar loyalty scheme.

“Advances in technology and data capabilities are moving the marketing industry closer to a truly personalised customer experience. I’m looking forward to bringing my experience in this area to the ADMA board in order to help marketers and advertisers ensure best practice in the responsible use of customer data,” he said.

Dr. Wallace, who heads up customer personalisation software company, Flamingo, is a well-regarded entrepreneur and authority on customer experience and innovation. Her achievements have included founding ACA Research, Fifth Quadrant and The Ventura Women’s Co-working space.

“As a serial entrepreneur who has experienced the challenges and opportunities that small businesses and startups face in Australia, I will be bringing my perspective to how ADMA can help similar organisations navigate the data-driven marketing landscape with a focus on creating a dynamic customer experience,” she said of her appointment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The real asset of small data – getting granular unearths opportunities

When most marketers use the word ‘data’, what springs to mind are large sets of numbers, Excel spreadsheets, cloud-based IT systems and complicated algorithms. Big data speak is the mot du jour. There is even a big data Week in London called the Festival of Data.

Pip Stocks

CEO and founder, BrandHook

Digital Transformation challenges for CMOs

New problems are rarely fixed by applying old thinking. In the last decade, a combination of circumstances has evolved that requires new thinking from marketers. This new thinking takes advantage of the digital environment and transforms business as we know it.

Mark Cameron

CEO, Working Three

Why innovation requires less certainty and more ambiguity

According to the Knowledge Doubling Theory, the sum total of human knowledge doubles every 12-13 months. With the full evolution of the Internet of Things, it will eventually double every 12 hours. Faced with such a sea of shifting data and knowledge, how can we make progress if we try to nail everything down to a certainty?

Matt Whale

Managing director, How To Impact

Need to improve your customer journey? We're excited to announce that we are holding that we are holding two more sessions of our sellout...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

Read more

Thanks Mark. A third of customers leave brands after one negative experience, thats why it is ever so important that we optimise EVERY in...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

Read more

Hi Kyle -- great piece. I couldn't agree with you more when you say that we as marketers are in the business of choice. I actually wrot...

Matthew Willcox

Tapping behavioural science for consumer influence

Read more

Great points. When it comes to optimizing the app experience, making sure you collect rich usage data is important, but making sure you c...

Dustin Amrhein

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

You can also use automation to help keep the contact database nice and tidy. For example, programs that check and fix database values (eg...

automatico

3 brands using marketing automation for more than just email

Read more

Latest Podcast

More podcasts

Sign in