Seek appoints new marketing leader

Online employment site flags plans for a brand transformation

Kendra Banks
Kendra Banks

Online employment search giant, Seek, has appointed a new marketing leader as its looks to kick off a brand transformation.

Kendra Banks joins the group as marketing director and is responsible for all customer and B2B marketing across the Seek employment business in Australia and New Zealand. She reports directly to managing director of Seek employment, Michael Ilczynski, and has replaced Fiona LeBroq, who left last July and has since re-emerged as acting GM of marketing and brand at Medibank.

Banks was most recently a general manager at Coles, where she led the supermarket group’s private label product development, brand and marketing as well as its customer insights function. Before this, she worked for Tesco in the UK in a number of senior marketing roles including marketing director for the supermarket chain’s online business.

Banks started her career in strategy consulting with McKinsey & Co and also worked for Oxfam UK.

A spokesperson told CMO Seek’s vision is to be the global leader in online employment, and flagged plans to evolve the organisation to incorporate new products and services that support this vision.

“Kendra will lead this brand transformation for both candidates and hirers,” the spokesperson said.

“She has a proven track record in developing marketing and product strategies driven by deep understanding of customer insights and behaviours. Kendra also has a deep understanding of digital marketing, having contributed to growing the Tesco online business significantly. She has built large teams spread across multiple geographies that operated effectively in a unified way.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Brand management starts with management

As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.

Dan Ratner

managing director, Uberbrand

Disrupting marketing as we know it

Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.

Jean-Luc Ambrosi

Author, marketer

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...

Masterarts

CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Very very good piece- very novel and innovative and very possibly- effective - way to look at one's communication headlines!

Patrick Dsouza

Should your disclaimer become your headline? - Brand science - CMO Australia

Read more

Excellent post Rob, Mobile app users are growing day by day. Everyday lots of apps are launched in the market but not every app retains t...

Marcus Miller

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

very informative blog. I really like the information given in this blog.http://gng.com.au/

Gajanand Choudhary

The evolving role of the CMO - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in