AMI partners with ADMA to offer new online marketing training programs

Two associations strike an agreement that sees ADMA's new IQ training curriculum extended to AMI members

The Australian Marketing Institute (AMI) has partnered up with the Association for Data-Driven Marketing and Advertising (ADMA) to provide members with access to ADMA’s new-look series of online-based courses and certifications.

The AMI Online Training, powered by ADMA IQ, is a series of modular online courses featured as part of ADMA’s recently relaunched learning curriculum. The new-look training program followed a survey of 300 marketers that highlighted the need for more data-driven marketing skills across the industry.

The courses are being positioned as a way for professional marketers to fill knowledge gaps, expand their professional careers and to boost business growth and development.

AMI CEO, Lee Tonitto, said professionals can either opt in complete certificates in analytics, content marketing, digital marketing and marketing technology, or do modular coursework.

“Marketing, media and analytics are changing extremely quickly,” she said. “If marketing professionals want to harness the power of marketing and technology and deliver superior business outcomes, they need a smart and flexible library of marketing training options. AMI Online Training, powered by ADMA IQ strengthens industry qualifications and allows marketers to progress from knowing to truly understanding."

AMI said it will continue offering day and half-day classroom-led training and workshops covering both basic and advanced marketing skills. IQ is also being provided in addition to AMI’s other member training offerings including Fundamental Workshops, Master Workshops and the Thought Leadership Series.

ADMA CEO, Jodie Sangster, said the gap in skills across Australia’s marketing community is bigger than individual associations and sectors.

“Our partnership with AMI means that we will be able to extend the reach of our education offer to help ensure Australia has best-in-class marketers,” she said. “By working together on education, ADMA and AMI are stronger and can better serve the needs of marketers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on Google+:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in