Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
Carat has made several internal promotions and formal title changes in a move aimed at bolstering the media agency’s executive leadership team.
As part of the string of appointments, effective immediately, Adriana Colaneri has been appointed chief marketing officer. Colaneri has been with Carat for more than 10 years, most recently in her capacity as national head of marketing. ANZ CEO, Simon Ryan, said her promotion reflects Carat’s local and global commitment to positioning the brand as a market leader.
Sarah James has also been promoted to chief digital officer from her former position as national head of digital. The new role positions her as the driving force behind Carat’s digital vision and she’s tasked with working closely with technology partners, global media partners and digital agencies to keep Carat clients up to speed with digital evolution.
Ashley Earnshaw will join Carat’s leadership team as chief investment officer and Sam Hegg will become chief strategy officer locally.
“I’m extremely pleased to further bolster the national Carat executive team with such fine, high-performing talent,” Ryan said. “This team has been built to not only support leadership and specialist divisions in each state, but to also add rigor and bench-strength at a senior level, ensuring our clients are properly serviced in this ever-changing convergent media landscape.”
Ryan added the new appointments come off the back of a successful 2015 for the agency, including winning over $115 million in new business.