To avoid misleading customers, or simply through fear of legal backlash, advertising has evolved to hide the potential shortcomings of an offer in its disclaimer.
Digital advertising services company, Exponential Interactive, has promoted its Asia-Pacific marketing director to a global post, sitting on its worldwide leadership team.
In her expanded role, Jessica Batt will work alongside Exponential’s country managers across the company’s 22 locations and remains based out of Melbourne. She’s tasked with developing and overseeing the trade and event marketing strategy and initiatives for the vendor as well as driving market awareness of the brand.
Batt joined Exponential in 2013 after working as a marketing manager for Adconion Media Group for two-and-a-half years. She was formerly the trade marketing manager for Pacific Magazines, and also worked for several other publishing companies in various marketing roles.
“Jessica has been instrumental in leading our trade marketing and communications across APAC, creating a ‘voice’for us externally,” Exponential chief revenue officer, John McKoy, said. “She has been pivotal in positioning Exponential as a true global leader in the digital space.
“Jessica is highly respected across the company and has been an outstanding member of our team. Our confidence in her ability is reinforced by our decision to promote someone from Australia to run a global business unit. It also reinforces how Exponential values its employees and is willing to promote the best individual no matter where they are based.”
Batt said she jumped at the opportunity to work with the global team.
“It’s a critical time as we continue to set ourselves apart from the competition. I am excited to apply some of the successes we have experienced in APAC and have a positive impact on the business globally,” she said.
Last month, Exponential also appointed its first commercial director, Luke Donkin, to oversee overall sales strategy as well as strategic agency, brand advertiser and trading partnerships. He reports to MD for APAC, Ben Maudsley, and was formerly with ad management vendor, Sizmek (formerly MediaMind) as commercial director.