YouTube may get live 360-degree videos

The next time you watch a concert or other live event online, it could give you a 360-degree view.

The virtual reality revolution is almost here, and YouTube wants to be ready for it.

The Google-owned property is getting ready to roll out live 360-degree videos, according to Buzzfeed. This would allow users to watch live concerts and other events with a virtual reality headset or just pan around the scene with a mobile device. A launch date for the purported live 360-degree video service is unknown.

To get ready for live streaming, YouTube has been meeting with 360-degree camera makers, Buzzfeed says. What those conversations were about, however, is unclear.

As Buzzfeed points out, YouTube needs to overcome several challenges to create 360-degree video in real-time or near real-time, and conquering those could require coordination with the camera makers. 360-degree cameras are typically circular rigs carrying multiple cameras at once to capture every possible angle. Those separate camera captures are then stitched together with software after the fact to create the 360-degree experience. For live video to work, all that stitching would have to happen immediately and likely in a standardized way to help YouTube’s servers present the video properly.

A year in 360

YouTube’s 360-degree video effort began in March 2015 when it introduced the functionality for Android devices and HTML 5-enabled browsers. Then in May, Google introduced the Jump program, a comprehensive set of hardware and software tools to create 360-degree video for YouTube. Most recently, in November, YouTube introduced Google Cardboard support via the Android app. This feature allowed users to turn any video on the site into a Cardboard-compatible app at the tap of a button.

Why this matters: While YouTube’s 360-degree videos can be viewed on a mobile device, the most obvious use case for immersive videos would be virtual reality. This year, virtual reality promises to take off in a big way with the Oculus Rift headset rolling out in March, followed by the HTC Vive. Google is also getting more serious about virtual reality, with recent hints that the company wants to build its own virtual reality hardware—at least one that’s not made of cardboard.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Putting your brand on the Love Index

How much do your customers love your brand, product or service?And more importantly, why?

Bronwyn van der Merwe

Managing director, Accenture Interactive

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in