YouTube may get live 360-degree videos

The next time you watch a concert or other live event online, it could give you a 360-degree view.

The virtual reality revolution is almost here, and YouTube wants to be ready for it.

The Google-owned property is getting ready to roll out live 360-degree videos, according to Buzzfeed. This would allow users to watch live concerts and other events with a virtual reality headset or just pan around the scene with a mobile device. A launch date for the purported live 360-degree video service is unknown.

To get ready for live streaming, YouTube has been meeting with 360-degree camera makers, Buzzfeed says. What those conversations were about, however, is unclear.

As Buzzfeed points out, YouTube needs to overcome several challenges to create 360-degree video in real-time or near real-time, and conquering those could require coordination with the camera makers. 360-degree cameras are typically circular rigs carrying multiple cameras at once to capture every possible angle. Those separate camera captures are then stitched together with software after the fact to create the 360-degree experience. For live video to work, all that stitching would have to happen immediately and likely in a standardized way to help YouTube’s servers present the video properly.

A year in 360

YouTube’s 360-degree video effort began in March 2015 when it introduced the functionality for Android devices and HTML 5-enabled browsers. Then in May, Google introduced the Jump program, a comprehensive set of hardware and software tools to create 360-degree video for YouTube. Most recently, in November, YouTube introduced Google Cardboard support via the Android app. This feature allowed users to turn any video on the site into a Cardboard-compatible app at the tap of a button.

Why this matters: While YouTube’s 360-degree videos can be viewed on a mobile device, the most obvious use case for immersive videos would be virtual reality. This year, virtual reality promises to take off in a big way with the Oculus Rift headset rolling out in March, followed by the HTC Vive. Google is also getting more serious about virtual reality, with recent hints that the company wants to build its own virtual reality hardware—at least one that’s not made of cardboard.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in