Australian-based artificial intelligence vendor appoints data science chief

Former Treasury Wine Estates data director appointed as Complexica looks to expand take-up of its automated analytics offering

Australian-based artificial intelligence software company, Complexica, has recruited former global analytics and data chief for Treasury Wine Estates as its new director of data science to help expand its market presence.

Nigel Hey was previously the global manager of data insights and innovation at TWE, owners of a raft of iconic wine brands including Penfolds, Lindemans, Wolf Blass and Wynns, for nearly two years. Prior to that, he was TWE’s head of data governance and standards at the wine group for 18 months.

Nigel Hey
Nigel Hey


Hey’s professional background also includes a mix of project management roles in both the public and private sectors.

As director of data science at Complexica, he will help the software vendor to expand its customer base and product offering. The company produces software that performs automated and advanced analytics using artificial intelligence in order to help clients to improve business processes and workflow.

Its flagship product, Larry the digital assistant, is pitched as a Siri for business and performs analysis using a combination of algorithms on sales data to improve sales management and strike rates.

“Nigel brings strong, practical skills to Complexica, having been part of global management teams in large organisations, and we are tremendously pleased that he has decided to join our team,” said the vendor’s chief scientist, Dr Zbigniew Michalewicz. “As our company continues to grow and expand its analytical offering, Nigel’s tremendous depth and breadth of industry experience will prove invaluable in maximising the value we deliver for our clients.”

For his part, Hey said he looked forward to bringing his data knowledge and industry insight to the role.

“Having worked with a variety of private and public sector organisations across oil and gas, defence, energy, law and health, I’m a passionate advocate of using data science and analytics to drive tangible economic benefits,” he said.

“I look forward to being part of the exciting journey that lies ahead of Complexica, and contributing the company’s growth.”

Complexica’s client base includes PFD Food Services, which has deployed Larry to undertake automated analytics across its in-field sales reps, telesales operators and website sales, and Liquor Marketing Group, which has brought in Complexica to centralise and automate analytical tasks. These are aimed at increasing the quality, timeliness and effectiveness of promotional campaigns as well as financial results achieved by its 1400 retail stores nationally.

The agreement, dubbed ‘Project Automate and announced in December, includes automated data loading and handling, interpretation and analysis of purchase history and scan data, and automated analytics to illustrate promotional campaign effectiveness.

LMG’s finance director, Gavin Saunders, said the project was a key stepping stone to becoming “best in class when it comes to promotional effectiveness at a retail level”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in