IBM appoints CMO for Australia and New Zealand

New recruit joins from social media startup, Mosh, in New York and is a former Telstra brand marketer

IBM has appointed its first chief marketing officer for Australia and New Zealand.

Amanda Johnston-Pell will report directly to IBM’s managing director for A/NZ, Kerry Purcell, and also becomes a member of the technology vendor’s local board.She takes over from former VP of marketing, Glen Thomas, who has moved to a senior marketing role in Asia-Pacific leading portfolio marketing.

In a statement, IBM said she’s tasked with driving collaboration across the business to help deliver stronger solutions and services around the vendor’s core areas of focus: Cloud, cognitive computing, social, mobile and security.

Johnston-Pell has spent the past two-and-a-half years as co-founder and CEO of Mosh in New York, an interactive social media and big data startup that aims to better bring together brands with consumers. She will remain on the board of the US-based business, which was one of 10 global startups selected to participate in the inaugural Cannes Lions Innovation Start-up Academy 2015.

Amanda Johnston-Pell
Amanda Johnston-Pell


Other career highlights include senior executive positions in North America and corporate advisory roles to Fortune 500 companies over the past seven years. Johnston-Pell was also previously Telstra executive director, brands and marketing communications group between 2008 and 2010, and executive director of sales and marketing at BigPond before that.

In addition, she’s a non-executive director of the Australian American Leadership Dialogue, and chair of the Young Leadership Dialogue.

“Amanda brings strong cross-industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes,” said Purcell. “This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

For her part, Johnston-Pell said she was excited about the role and looking forward to delivering even more meaningful and relevant programs for clients.

“This is a new era of business where speed, agility, innovation and connectedness are essential,” she said. “IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Brand management starts with management

As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.

Dan Ratner

managing director, Uberbrand

Disrupting marketing as we know it

Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.

Jean-Luc Ambrosi

Author, marketer

Should your disclaimer become your headline?

To avoid misleading customers, or simply through fear of legal backlash, advertising has evolved to hide the potential shortcomings of an offer in its disclaimer.

Sam Tatam

Head of behavioural science, OgilvyChange Australia

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Very very good piece- very novel and innovative and very possibly- effective - way to look at one's communication headlines!

Patrick Dsouza

Should your disclaimer become your headline? - Brand science - CMO Australia

Read more

Excellent post Rob, Mobile app users are growing day by day. Everyday lots of apps are launched in the market but not every app retains t...

Marcus Miller

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

very informative blog. I really like the information given in this blog.http://gng.com.au/

Gajanand Choudhary

The evolving role of the CMO - The CMO view - CMO Australia

Read more

It is true That’s the new read following up Deloitte Digital's Digital disruption - Short Fuse, blowup analysis series, that appearance t...

miller645645@mail.ru

Digital disruption about to impact health, education sectors

Read more

Latest Podcast

More podcasts

Sign in