Digital, editorial skills the hot ticket for marketing in 2016

Latest Hays report on marketing skills in demand in Q1 highlights digital marketing and strategy expertise as highly sought after

Demand for strategic digital and editorial skills is expected to dominate recruitment trends in the marketing during the first quarter of this year, a new report claims.

The latest Hays Quarterly Report of skills in demand in Australia’s jobs market reported digital and social media experts will still be highly sought after in the first quarter of 2016 as a range of employers look to keep up with online trends.

In particular, the recruitment firm noted several new digital manager roles have been created by museums, galleries and other public cultural centres wanting to improve their digital and online consumer experiences.

More widely, digital strategists with a solid understanding of the fast-changing digital environment also remain in high demand, and Hays said people with a true understanding of how to integrate digital communications at a strategic and operational level will be hot property over the next quarter.

Digital marketing also continues to be a strong area of growth in the recruitment space, and Hays noted digitally-savvy B2B marketing coordinators and executives, as well as mid-level marketing managers with strategic marketing experience, will see good opportunities for a career move between now and the end of March.

In addition, “true social media professionals”, as opposed to marketers with an understanding of social platforms, are also highly wanted, Hays said.

Another growing emphasis within in-house marketing teams in the Hays forecast is content creation and management, with strong writers and editors sought to deliver high-quality content quickly. The roles on offer encompass everything from internal communications to Web writing and annual reports.

“Web content writers and editors with an understanding of useability and accessibility are highly sought to work on website upgrades and revamps across the private and public sector,” Hays stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

If creative, media and technology were bedfellows

It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.

Jason Dooris

CEO and founder, Atomic 212

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

loved the Qantas airline and hyundai one

Furqan Bin Rizwan

10 examples of virtual reality marketing in action

Read more

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

Latest Podcast

More podcasts

Sign in