As digital and offline brand experiences diversify, more customer data is becoming available to marketers. At the same time, the number of tools available to analyse this data is increasing rapidly. Leading marketers are taking advantages of these shifts and transforming their marketing analytics practices to outperform their competitors.
Demand for strategic digital and editorial skills is expected to dominate recruitment trends in the marketing during the first quarter of this year, a new report claims.
The latest Hays Quarterly Report of skills in demand in Australia’s jobs market reported digital and social media experts will still be highly sought after in the first quarter of 2016 as a range of employers look to keep up with online trends.
In particular, the recruitment firm noted several new digital manager roles have been created by museums, galleries and other public cultural centres wanting to improve their digital and online consumer experiences.
More widely, digital strategists with a solid understanding of the fast-changing digital environment also remain in high demand, and Hays said people with a true understanding of how to integrate digital communications at a strategic and operational level will be hot property over the next quarter.
Digital marketing also continues to be a strong area of growth in the recruitment space, and Hays noted digitally-savvy B2B marketing coordinators and executives, as well as mid-level marketing managers with strategic marketing experience, will see good opportunities for a career move between now and the end of March.
In addition, “true social media professionals”, as opposed to marketers with an understanding of social platforms, are also highly wanted, Hays said.
Another growing emphasis within in-house marketing teams in the Hays forecast is content creation and management, with strong writers and editors sought to deliver high-quality content quickly. The roles on offer encompass everything from internal communications to Web writing and annual reports.
“Web content writers and editors with an understanding of useability and accessibility are highly sought to work on website upgrades and revamps across the private and public sector,” Hays stated.
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