Samsung appoints former digital marketer as Australian president

Consumer electronics company highlights support for the Federal Government's innovation agenda

Harry Lee
Harry Lee

Samsung has announced one of its former digital marketing leader as its new president for Australia.

Harry Lee was most recently the president and MD of the consumer electronics company’s Philippines operations, a role he was appointed to last January. He will replace Jaehoon (Jack) Kwon as Australian president, but his starting date has not yet been confirmed.

He’s also well known for his role within the corporate digital marketing team at Samsung’s global marketing operations, where he led strategy development for smartphone and audiovisual divisions. The role encompassed several key international markets including the US, UK, France, Germany, Italty, Spain, Canada, China Singapore and Australia.

Samsung flagged Lee’s experience in operational excellence and business management as key reasons for his appointment to the Australian helm.

In a statement, Lee said he was pleased to join Samsung Australia at a time when the Federal Government is placing increased emphasis on innovation.

“As a global leader in innovation and technology, Samsung is well-placed to take a leadership role within the industry,” he said.

“Through the company’s expansive R&D capabilities, Samsung is drawing on its strength in delivering innovative technologies to consumers and using this to develop solutions in the Internet of Things space. I look forward to working with our Australian partners to pursue open, collaborative innovation to create solutions for consumers as well as opportunities for the public and private sector alike.”

Lee was previously responsible for Samsung Electronics’ businesses in Singapore, and regional director for mobile phones across Southeast Asia, Oceania and Taiwan. He commenced his career in the US, working as a management consultant.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Brand management starts with management

As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.

Dan Ratner

managing director, Uberbrand

Disrupting marketing as we know it

Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.

Jean-Luc Ambrosi

Author, marketer

Should your disclaimer become your headline?

To avoid misleading customers, or simply through fear of legal backlash, advertising has evolved to hide the potential shortcomings of an offer in its disclaimer.

Sam Tatam

Head of behavioural science, OgilvyChange Australia

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Very very good piece- very novel and innovative and very possibly- effective - way to look at one's communication headlines!

Patrick Dsouza

Should your disclaimer become your headline? - Brand science - CMO Australia

Read more

Excellent post Rob, Mobile app users are growing day by day. Everyday lots of apps are launched in the market but not every app retains t...

Marcus Miller

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

very informative blog. I really like the information given in this blog.http://gng.com.au/

Gajanand Choudhary

The evolving role of the CMO - The CMO view - CMO Australia

Read more

It is true That’s the new read following up Deloitte Digital's Digital disruption - Short Fuse, blowup analysis series, that appearance t...

miller645645@mail.ru

Digital disruption about to impact health, education sectors

Read more

Latest Podcast

More podcasts

Sign in