It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.
Samsung has announced one of its former digital marketing leader as its new president for Australia.
Harry Lee was most recently the president and MD of the consumer electronics company’s Philippines operations, a role he was appointed to last January. He will replace Jaehoon (Jack) Kwon as Australian president, but his starting date has not yet been confirmed.
He’s also well known for his role within the corporate digital marketing team at Samsung’s global marketing operations, where he led strategy development for smartphone and audiovisual divisions. The role encompassed several key international markets including the US, UK, France, Germany, Italty, Spain, Canada, China Singapore and Australia.
Samsung flagged Lee’s experience in operational excellence and business management as key reasons for his appointment to the Australian helm.
In a statement, Lee said he was pleased to join Samsung Australia at a time when the Federal Government is placing increased emphasis on innovation.
“As a global leader in innovation and technology, Samsung is well-placed to take a leadership role within the industry,” he said.
“Through the company’s expansive R&D capabilities, Samsung is drawing on its strength in delivering innovative technologies to consumers and using this to develop solutions in the Internet of Things space. I look forward to working with our Australian partners to pursue open, collaborative innovation to create solutions for consumers as well as opportunities for the public and private sector alike.”
Lee was previously responsible for Samsung Electronics’ businesses in Singapore, and regional director for mobile phones across Southeast Asia, Oceania and Taiwan. He commenced his career in the US, working as a management consultant.