Want free fuel? Wrap your car with MoneyMe branding

MoneyMe announced customers who wrap their cars with the digital firm's branding and hashtags get free fuel for a summer

Digital finance firm, MoneyMe, has kicked off a new social sharing project to drive customer engagement by getting customers to wrap their cars with the firm's branding and hashtags to receive free fuel for the summer.

The ‘For Millennials, By Millennials’ campaign was created by MoneyMe’s largely millennial staff, who wanted to engage their customers in a social sharing project that positioned them as MoneyMe brand ambassadors, while giving them a gift that would put money back in their pockets over the holidays.

According to MoneyMe brand, marketing and communications manager, Claire Morgan, millennials increasingly want a two-way relationship with brands and want brands they identify with socially.

“Instead of increasing our advertising spend on traditional channels as most companies do over this period, we wanted to harness the idea of social sharing,” she said. “We believe customer engagement should be less about advertising at and marketing to customers, and more about giving them something of value they actually want to talk about, and share with their friends.”

The campaign encourages drivers to promote their personalised hashtag on the streets and via social media, and the driver with the most hashtags entered on social media will win a cash prize. Alongside the primary car campaign there will be a competition on the MoneyMe website giving away $1000 of free fuel for every week of the campaign.

The campaign aims to see MoneyMe branded cars begin to flood the streets of Sydney throughout summer, each sporting a personalised hashtag, with the aim to get to 1000 drivers by April.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

Read more

You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

Read more

“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

Read more

You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

Read more

Latest Podcast

More podcasts

Sign in