Want free fuel? Wrap your car with MoneyMe branding

MoneyMe announced customers who wrap their cars with the digital firm's branding and hashtags get free fuel for a summer

Digital finance firm, MoneyMe, has kicked off a new social sharing project to drive customer engagement by getting customers to wrap their cars with the firm's branding and hashtags to receive free fuel for the summer.

The ‘For Millennials, By Millennials’ campaign was created by MoneyMe’s largely millennial staff, who wanted to engage their customers in a social sharing project that positioned them as MoneyMe brand ambassadors, while giving them a gift that would put money back in their pockets over the holidays.

According to MoneyMe brand, marketing and communications manager, Claire Morgan, millennials increasingly want a two-way relationship with brands and want brands they identify with socially.

“Instead of increasing our advertising spend on traditional channels as most companies do over this period, we wanted to harness the idea of social sharing,” she said. “We believe customer engagement should be less about advertising at and marketing to customers, and more about giving them something of value they actually want to talk about, and share with their friends.”

The campaign encourages drivers to promote their personalised hashtag on the streets and via social media, and the driver with the most hashtags entered on social media will win a cash prize. Alongside the primary car campaign there will be a competition on the MoneyMe website giving away $1000 of free fuel for every week of the campaign.

The campaign aims to see MoneyMe branded cars begin to flood the streets of Sydney throughout summer, each sporting a personalised hashtag, with the aim to get to 1000 drivers by April.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Transform your marketing analytics to outperform your competition

As digital and offline brand experiences diversify, more customer data is becoming available to marketers. At the same time, the number of tools available to analyse this data is increasing rapidly. Leading marketers are taking advantages of these shifts and transforming their marketing analytics practices to outperform their competitors.

What CMOs get wrong with content marketing

Content marketing: It’s everywhere you look, and it’s a proven component of an effective marketing strategy. And yet more than half of all marketing professionals struggle with a lack of internal content creation resources.

Aaron Agius

Co-founder and managing director, Louder Online

Personalised marketing: Balancing what you can do with what you should do

With so many new data-driven and targeted marketing techniques now possible, businesses need to be careful they are not simply creating smarter and smarter spam. A recent study reveals some personalised techniques are doing more harm than good.

Mark Cameron

CEO, Working Three

It is heartening to see that the South Pole Group use a Balanced Scorecard to monitor progress. In such a complex area where communicatio...

Clive Keyte

How South Pole Group is tapping media intelligence for customer conversion

Read more

Having had the pleasure of working with Kim, she has one of the strongest strategic minds I have ever come across. She has the ability to...

Anonymous

Helloworld scraps CMO role

Read more

This is what happens when dealing with 3rd party technology, get technology inhale and never weary about this anymore .

KyleThomas

Criteo and Steelhouse legal spat escalates

Read more

Medibank is still in denial. Drummond is either lying, or being lied to. Telephone waiting times are 30 to 60 minutes, not 3 to 6.

sjc

Medibank CEO admits customer experience failings

Read more

Captivating imminent understudies at each phase of the basic leadership venture, and additionally giving custom-made and convenient data ...

braley45645@mail.ru

Charles Sturt University invests in marketing automation

Read more

Latest Podcast

More podcasts

Sign in