Twitter may expand 140-character limit

You may be about to post longer, much longer, tweets

Twitter may be getting ready to allow tweets with more than 140 characters. A lot more.

Re/Code and other sites reported today that Twitter is working on a feature that will give users a 10,000-character limit. The social media company reportedly is looking to launch it by the end of the first quarter.

The report also stated that Twitter would look much the same as it does now, with a maximum of 140 characters showing in a tweet. However, users would be able to click on something inside the tweet to reveal more text.

The 10,000 number isn't firm and could change once the feature is released.

A Twitter spokesperson declined to comment.

Industry analysts are unsure how this move would go over with users, but it's clear that Jack Dorsey, who became Twitter's CEO again this past fall, needs to boost the company's user growth, as well as its bottom line.

"This is the million-dollar question for Twitter," said Jeff Kagan, an independent industry analyst. "Should they change their brand identity in order to chase growth or stick to their guns and find other ways? And 140 characters is just an arbitrary number. However, since Twitter's founding, 140 characters has been what it's all about."

Kagan added that he doesn't think users are clamoring for more characters to use in their tweets. If users have more to say, they simply tweet several times.

"I hope Twitter doesn't screw around with the meaning of their brand," he added. "There are many ways to make changes to increase revenues. Don't change who you are."

However, Rob Enderle, an analyst with the Enderle Group, said the change could be a positive move that shakes things up for Twitter and its users.

"Done right, it could increase both popularity and revenue," Enderle said in an email to Computerworld. "I expect they will make a change but not a big enough one to muddy their identity."

Twitter needs to make sure it doesn't expand tweets to the point that the site becomes a secondary Facebook. If that happens, Twitter would lose its uniqueness and become a redundant site.

The question is whether users are frustrated by Twitter's character limit and use the site less because of it. Or is the fact that tweets are brief nuggets of information what keeps users coming back?

"Brevity is the soul of Twitter, so you want to encourage people to keep it short, but running up against the hard limit is frustrating," said Ezra Gottheil, an analyst with Technology Business Research. "They probably have done user testing and discovered that the frustration of hitting the 140-character wall is affecting user loyalty."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in