Twitter may expand 140-character limit

You may be about to post longer, much longer, tweets

Twitter may be getting ready to allow tweets with more than 140 characters. A lot more.

Re/Code and other sites reported today that Twitter is working on a feature that will give users a 10,000-character limit. The social media company reportedly is looking to launch it by the end of the first quarter.

The report also stated that Twitter would look much the same as it does now, with a maximum of 140 characters showing in a tweet. However, users would be able to click on something inside the tweet to reveal more text.

The 10,000 number isn't firm and could change once the feature is released.

A Twitter spokesperson declined to comment.

Industry analysts are unsure how this move would go over with users, but it's clear that Jack Dorsey, who became Twitter's CEO again this past fall, needs to boost the company's user growth, as well as its bottom line.

"This is the million-dollar question for Twitter," said Jeff Kagan, an independent industry analyst. "Should they change their brand identity in order to chase growth or stick to their guns and find other ways? And 140 characters is just an arbitrary number. However, since Twitter's founding, 140 characters has been what it's all about."

Kagan added that he doesn't think users are clamoring for more characters to use in their tweets. If users have more to say, they simply tweet several times.

"I hope Twitter doesn't screw around with the meaning of their brand," he added. "There are many ways to make changes to increase revenues. Don't change who you are."

However, Rob Enderle, an analyst with the Enderle Group, said the change could be a positive move that shakes things up for Twitter and its users.

"Done right, it could increase both popularity and revenue," Enderle said in an email to Computerworld. "I expect they will make a change but not a big enough one to muddy their identity."

Twitter needs to make sure it doesn't expand tweets to the point that the site becomes a secondary Facebook. If that happens, Twitter would lose its uniqueness and become a redundant site.

The question is whether users are frustrated by Twitter's character limit and use the site less because of it. Or is the fact that tweets are brief nuggets of information what keeps users coming back?

"Brevity is the soul of Twitter, so you want to encourage people to keep it short, but running up against the hard limit is frustrating," said Ezra Gottheil, an analyst with Technology Business Research. "They probably have done user testing and discovered that the frustration of hitting the 140-character wall is affecting user loyalty."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

If creative, media and technology were bedfellows

It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.

Jason Dooris

CEO and founder, Atomic 212

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

loved the Qantas airline and hyundai one

Furqan Bin Rizwan

10 examples of virtual reality marketing in action

Read more

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

Latest Podcast

More podcasts

Sign in