Club Med rolls out Facebook at Work globally

Holiday resorts owner says the new professional social media platform will help improve collaboration and thereby lift customer experience and service globally

Holiday resorts provider, Club Med, has joined the ranks of enterprises rolling out Facebook’s new professional social media platform, Facebook at Work, in a bid to improve customer experiences globally.

Club Med claims to be the first global tourism company to offer Facebook at Work to its 13,000 employees, stretching across 66 resorts and 40 countries and encompassing 110 different nationalities.

Facebook at Work, which is due for release shortly, looks and operates like the traditional version of Facebook, but will allow users to chat with colleagues, connect with professional contacts and collaborate on documents in a space that's separate from their personal identities and activities. The platform is based on the Facebook application, includes similar features such as chat, survey and translation, and is designed for mobile interactions.

For many in the industry, the launch could pit the social media giant against more business-savvy stalwarts such as Google, Microsoft and LinkedIn. However, several analysts, including Forrester’s VP and principal analyst, Rob Kowoplitz, suggest Facebook's current capabilities could already be competing with popular enterprise social offerings like Yammer, Chatter, IBM Connections, Lync and Cisco Jabber.

According to Club Med, the platform will provide a unified platform that helps deliver on its goal of sharing and enhancing the guest experience. Employees from guest management services to executive level will be able to contact each other via mobile phones, tablets or computers across time zones, languages and platforms.

Club Med’s chief digital marketing officer, Anne Browaeys-Level, said the company’s mission to please customers when they stay at Club Med resorts feeds into its employee culture.

“We strive to be transparent, multicultural and innovative, and we're always looking for new ways of fostering this culture across the whole company,” she said. “Facebook at Work is a user-friendly mobile tool which will be essential to contribute to pooling ideas and innovation at Club Med, creating a more productive workplace.”

Senior VP of human resources, Sylvie Brisson, said the platform was about making its colleagues’ everyday lives easier.

“With Facebook at work, we will be all connected in a more fluid way, favouring the cooperation on projects, ideas propositions that each and every one will enrich: A new proximity for the company, that also offers visibility to each collaborator,” she said.

More than 300 companies have been testing out Facebook at Work globally during the beta trials, including the US-based Coldwell Bank and the UK’s Royal Bank of Scotland.

Facebook's social network for business will be free at launch, but the company is expected to eventually charge for additional support, analytics and integration with other enterprise collaboration tools.

“We spent the first 11 years of the company connecting people in their personal lives, and now we're coming after the workplace,” Julien Codorniou, the company's director of global platform partnerships, and leader of the Facebook at Work team, said in a recent interview with CIO.com.

“It's a market that's 3 billion people, where some of them, maybe most of them, never had access to modern, mobile-first enterprise software.”

  • With additional reporting by Matt Kapko, CIO.com.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in