Unilever gets a new chief marketing officer for A/NZ

The consumer goods company appoints VP and chief marketing officer to replace former joint marketing directors

John Broome
John Broome

Unilever has appointed its first sole chief marketing officer in three years, bringing in former Kellogg marketing director, John Broome to head up its Australian and New Zealand marketing efforts.

The decision comes just over a month after the company announced its joint marketing leaders, former food and home division chief, Hugo Verkuil and former personal care chief, Andrea Martens, were leaving their posts for new professional opportunities. The pair were the lead marketing directors as well as managing directors of their respective divisions since 2013.

Broome commences his new role as VP and CMO on 15 February and will lead Unilever's marketing function in A/NZ. He also joins the Unilever A/NZ leadership team.

"John's extensive local and global experience in FMCG marketing and his passion for building brands with prupose will be instrumental as we continue to drive sustainable growth in Australia and New Zealand," said Unilever's local chairman and CEO, Clive Stiff, in a statement.

Broome left Kellogg abruptly in late October following a restructure of the FMCG company's marketing and insights function. He joined Kellogg as marketing director in July 2012. His resume includes senior marketing positions with Goodman Fielder, Reckitt Benckiser and Nestle Australia.

Verkuil and Martens made independent decisions to move on to new opportunities from 2016. Verkuil is taking up a new position in the global Unilever business, while Martens takes up her new role as brand chief at Jurlique in the New Year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Latest Podcast

More podcasts

Sign in