It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
ANZ Stadium’s GM of marketing and membership, Melinda Madigan, is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.
In the new position, Madigan will be responsible for marketing, communications, brand, digital, media and PR, entertainment, loyalty, sponsorship/partnerships spanning right across the gaming, dining, bars, events, hotel, retail and entertainment offerings. She will also work alongside The Star Sydney’s senior management team to achieve the property’s growth, brand and guest experience objectives.
Madigan has been with ANZ Stadium for nearly three years, coming on in the new CMO role in February 2013 after spending the previous eight months as the GM of marketing for Crown Melbourne. She left the role in order to return to Sydney.
Madigan’s resume also includes marketing roles with the Australian Turf Club, Sydney Turf Club, Norths Leagues Club and International Gaming Technology.
CMO understands her last day with ANZ Stadium is 11 December and she joins The Star on 11 January, pending regulatory approval.
The Star Sydney managing director, Greg Hawkins, described the role as pivotal in affirming the group’s vision to become the leading integrated resort in Australia.
“I am looking forward to being a part of The Star Sydney’s team and working alongside some of Australia’s leading tourism and hospitality professionals,” Madigan said. “The Star offers so much to Sydneysiders, domestic and international tourists, including a world-class casino, five-star accommodation, the impressive Event Centre and over 20 bars and restaurants – I am excited to have the opportunity to drive the strategy that will continue to propel The Star forward as Sydney’s leading events and entertainment destination.”
Read more about Madigan's efforts at ANZ Stadium in her CMO50 submission.