ANZ Stadium's CMO switches to The Star

Takes up new role of GM of marketing and entertainment from January

Melinda Madigan
Melinda Madigan

ANZ Stadium’s GM of marketing and membership, Melinda Madigan, is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.

In the new position, Madigan will be responsible for marketing, communications, brand, digital, media and PR, entertainment, loyalty, sponsorship/partnerships spanning right across the gaming, dining, bars, events, hotel, retail and entertainment offerings. She will also work alongside The Star Sydney’s senior management team to achieve the property’s growth, brand and guest experience objectives.

Madigan has been with ANZ Stadium for nearly three years, coming on in the new CMO role in February 2013 after spending the previous eight months as the GM of marketing for Crown Melbourne. She left the role in order to return to Sydney.

Madigan’s resume also includes marketing roles with the Australian Turf Club, Sydney Turf Club, Norths Leagues Club and International Gaming Technology.

CMO understands her last day with ANZ Stadium is 11 December and she joins The Star on 11 January, pending regulatory approval.

The Star Sydney managing director, Greg Hawkins, described the role as pivotal in affirming the group’s vision to become the leading integrated resort in Australia.

“I am looking forward to being a part of The Star Sydney’s team and working alongside some of Australia’s leading tourism and hospitality professionals,” Madigan said. “The Star offers so much to Sydneysiders, domestic and international tourists, including a world-class casino, five-star accommodation, the impressive Event Centre and over 20 bars and restaurants – I am excited to have the opportunity to drive the strategy that will continue to propel The Star forward as Sydney’s leading events and entertainment destination.”

Read more about Madigan's efforts at ANZ Stadium in her CMO50 submission.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in