MCN to appoint first chief data officer as part of digital and tech-led c-suite overhaul

TV and digital network advertising agency elevates data, technology and commercial to executive leadership team

Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.

The company is making three new c-suite appointments in a bid to elevate its data, technology and commercial capabilities. These include the promotion of Suzie Blinman to chief commercial and corporate development officer, as well as Angela Goodsir to chief technology and systems operations officer.

Over the past five years, Goodsir has led the development and launch of MCN’s trading platform, Landmark, and previously managed operations and systems development. Her new position sees her unifying and driving MCN’s technology infrastructure and systems including new developments.

A chief data officer is also being recruited for the first time, and is expected to commence in January 2016. All three roles are designed to complement that of MCN’s chief sales and marketing officer, Mark Frain, who oversees all national and state-based sales and marketing functions as well as advertiser-led MCN revenue streams.

The executive shake-up has also seen MCN’s content and brand partnerships area restructured into two teams. Suzie Cardwell will now take up the role of digital partnerships and product development director, while Tania Jones has been appointed content and brand partnerships director with a core focus on television integration.

MCN confirmed previous content and brand partnerships department head, Elizabeth Minogue, will leave the business in December.

In a statement, the company said the two integration teams will work closely and wherever appropriate to develop cross-platform content and integration solutions for advertisers.

MCN CEO, Anthony Fitzgerald, said the new structure is designed to give stakeholders a clear and unified offering in what has become a highly complex media environment.

“While we remain a sales and advertising business at our core, the industry continues to be redefined by technology and data-driven developments,” he said. “We intend to remain at the very forefront of innovation to deliver powerful benefits to Australian advertisers.”

The restructure is the second significant change this year to how MCN, which is owned by Foxtel, operates. In September, the company adopted a new sales and team approach after taking on all of Network Ten’s television, on-demand and digital properties thanks to a deal struck between Network 10 and Foxtel across free-to-air, pay TV and on-demand services.

It was also this deal that saw Frain’s role expand to chief sales and marketing officer nationally.

At the time, Fitzgerald lauded the new structure as the first to align the three worlds of television – free-to-air, subscription and digital video – into a cohesive national presence.

A number of organisations have recently made chief data officer appointments. Myer, for example, appointed its first chief digital and data officer, Mark Cripsey, in August, reporting directly to the CEO, while Suncorp has also brought on a chief data officer to lead its expanded data team, reporting to CMO, Mark Reinke.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in