Tatts offers chance for one innovative marketing team to win $300,000

The gaming, lotteries and wagering giant is challenging marketing teams to pitch an innovative idea for a chance to win a $300K budget to bring it to life

Australian gaming, lotteries and wagering giant, Tatts Group, has held a marketing innovation challenge giving marketing teams the opportunity to pitch an innovative idea and win a $300,000 budget to bring it to life.

Headed up by CMO, Megan Magill, more than 50 submissions were initially received from across the business, which were then shortlisted to five. The top five were then invited to pitch at the Powerhouse Visy Theatre in Brisbane to over 100 attendees, and in front of Magill and a judging panel including Tatts Group CEO, Robbie Cooke, Carat CEO, Simon Ryan, The Monkeys owner, Mark Green, and Y&R Group’s managing director, Phil McDonald.

Magill said the Marketing Innovation Program was developed to foster an open-minded culture that explores new ways to approach the challenges facing marketing teams.

“We’re operating in a marketplace that demands innovation from its brands, so we need to respond by exploring new ways of marketing our products, and this project has delivered that,” she said.

Two winners were announced, receiving budgets of $300,000 each to deliver their project. Brand portfolio manager for the Lotteries business, Ben Johnson, secured funding for his ‘Winning Happens’ idea, while Lotteries brand managers, Kristin Fairley and Jessica Dillon, were also awarded funding for their ‘Data Generated Numbers’ program.

Cooke said the project demonstrates the company's focus on innovating across all parts of our business.

"The default when there's talk of innovation is always technology, but we think innovation is about more than that, it’s about challenging perceptions, staying ahead of the pack and thinking differently," he said. "I’ve been overwhelmed by the quality of ideas that have come out of this process.”

Innovation is key to ensuring Tatts maintains its customers’ attention now and into the future, Magill added.

“The winning ideas directly target this challenge and we look forward to seeing them bought to life,” she said.

Earlier this year, snacking giant, Mondelez International, launched a similar program called Media Innovators, which saw nine teams of digital marketers from the group’s chocolate portfolio, including Picnic, Timeout, Freddo, Dairy Milk and Cadbury Baking, battling for a share of a $1 million advertising budget by coming up with digitally-led marketing ideas utilising new media opportunities.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in