Hootsuite ties into Microsoft's Dynamics CRM to turn likes into leads

The social networking app also now works with SharePoint and Yammer

More companies are turning to social media as a way to communicate with their customers, and Hootsuite is working with Microsoft to make that even easier through an integration with the company's products.

The social media management platform, which offers companies a variety of tools to better work with their social media presence across services including Twitter, Facebook and Instagram, on Tuesday announced new ways to connect to Dynamics CRM Online, SharePoint and Yammer.

First off, users will be able to identify leads, opportunities and cases from social media posts in Hootsuite and then put them directly into Dynamics where they can be acted on by a sales or customer service team. Users can also attach social data to a customer's record inside Dynamics so that it's possible to have a fuller (if creepier) picture of who a company is selling to.

Integrating Dynamics with Hootsuite is an important move for Microsoft. The smaller company already has an integration with Salesforce, which Dynamics is competing with in the CRM market. That integration should also help companies that use Microsoft's customer management tool, since customers are increasingly taking to social media to discuss their experiences with companies.

Hootsuite's connection with SharePoint lets users save social media posts from networks like Twitter and Facebook to public and team Sites. Users will also be able to bring up content from SharePoint in Hootsuite's dashboard, alongside other social feeds.

People who use Microsoft's Yammer social network to connect with other people in their company can now view content from and post directly to it from the Hootsuite dashboard. They can also share posts from other social networks to Yammer from Hootsuite's dashboard to pull in outside content for discussion among co-workers.

These features should give people who manage social media accounts for a company that's tightly integrated with Microsoft's services a single place to go in order to work with other people inside their organization. This isn't the first time Hootsuite has integrated with collaboration tools. Companies can also connect the social media service with applications including Google Drive, Box and HipChat.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in