Accenture invests in artificial intelligence R&D

Accenture says it is committing a significant portion of its global research and development to artificial intelligence and is opening a new Accenture Technology Lab and Centre for Innovation in Dublin, Ireland.

Accenture is looking to take a lead in the growing field of artificial intelligence — technologies that enable software to sense, comprehend, act and learn.

The global professional services company announced today that it is committing a significant portion of its global research and development to artificial intelligence across its global network of Accenture Technology Labs.

Going beyond analytics

"Artificial intelligence will disrupt businesses and industries on a global scale, and we see this shift going well beyond deploying analytics, cognitive computing or machine learning systems in isolation," Paul Daugherty, CTO at Accenture, said in a statement today. "We are investing early to drive more innovation at Accenture, recruit top talent in every location we operate in and infuse more intelligence across our global business to help clients accelerate the integration of intelligence and automation to transform their businesses."

Artificial intelligence will form an important focus of the research at Accenture's newest lab in Dublin, Ireland, joining existing labs in San Jose, Calif.; Arlington, Va.; Sophia Antipolis, France; Beijing, China; and Bangalore, India. The Dublin lab will host a Centre for Innovation to capitalize on Dublin's role as a technology hub in Europe.

Funding AI research

Accenture also announced the establishment of the Accenture Technology Labs University Grant on Artificial Intelligence, awarding an inaugural grant to an academic research team at the Insight Centre for Data Analytics at University College Dublin. The team will use the grant to explore the interface between humans and machines, using cognitive analysis to better understand how both can collaborate and interact effectively.

"Artificial intelligence systems are really mimicking human thought," says Marc Carrel-Billiard, managing director, Global Technology Research & Development, Accenture Technology. "They will not replace human beings anytime soon. They will help people."

As an example of effective human-machine collaboration, Carrel-Billiard points to an example most are familiar with.

"When you fly, you need to understand that 80 percent of the flight is going to be managed by a machine: the autopilot," he says.

But when problems arise that the autopilot can't reconcile, it is up to the human pilot to make a decision.

Accenture says it has committed to infuse artificial intelligence across the Technology Labs network, Carrel-Billiard says. The labs will collaborate with other Accenture teams and new partners in the startup ecosystem to achieve the following:

  • Create more intelligent tools by teaming with Accenture Digital to advance capabilities in cognitive computing, machine and deep learning, natural language processing, data augmentation and predictive analytics to help clients become an insight-driven enterprise
  • Integrate and apply artificial intelligence into Accenture Operations solutions that improve both front- and back-office operations, including customer support, procurement, supply chain and warrantee services
  • Embed artificial intelligence capabilities into architectures, tooling and service management analysis conducted by Accenture Technology
  • Design and scale artificial intelligence capabilities for Accenture Consulting around the world across multiple industries, including healthcare, public safety and financial services.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in