Marketing Academy calls for second round of CMO hopefuls

Not-for-profit organisation launches the 2016 instalment of its marketing leadership program in Australia

The Marketing Academy has opened up nominations for the second year of its Australian Leaders Programme following the graduation of its first round of candidates.

The initiative was launched in Australia this year following its successful rollout in the UK, and gives up to 30 marketing professionals the opportunity to build their leadership skills and become the next generation of CMOs. The program includes 15 days of learning through one-on-one mentoring, leadership development workshops, bootcamps and executive couching. There’s also a series of lectures from noted global business and leadership speakers over the course of the six-month initiative.

To be included, marketers must be nominated by their peers then go through an interview process in order to be successfully chosen for the program, and must have at least 10 years’ experience in their field.

The selection process involves three stages, including a ‘showcase’ submission, taking part in a pitch process, then attending a panel interview.

This year’s cohort included a mix of professionals from the marketing, media and advertising space. Carlton & United Breweries head of international brands, Mick McKeown, who was a delegate this year, labelled the program an “extraordinary experience”.

“It not only helped me grow as a leader, but also as a person,” he said. Ï am truly grateful for what I have learnt and the people I have met, and while the selection process is intense, the reward is truly priceless.”

Read more: Training up the industry's future CMOs

This year’s list of 45 industry mentors, sponsors and experts included Foxtel’s executive GM of sales and marketing, Ed Smith; Suncorp group executive of marketing, Mark Reinke; Commonwealth Bank’s group executive marketing and strategy, Vittoria Shortt; Omnicom Media Group CEO, Leigh Terry; and Unilever CEO, Clive Stiff.

“As a founder supporter, we’re proud to return for our second year,” Smith said of Foxtel’s involvement. “Having seen the Marketing Academy in action, it has exceeded our already high expectations. There is no doubt in my mind this is the most exciting and comprehensive development opportunity available to aspiring CMOs in this market.”

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in