Facebook 'Reactions' test adds six emojis to the Like button

Don't call it a Dislike button, but Facebook is taking a new approach to the Like button with a system allowing you to express empathy.

It’s not a dislike button, but Facebook is testing a new set of reactions for Facebook posts that go beyond the simple Like button. Users in Ireland and Spain are currently testing a new set of emojis called Reactions that are built into the Like button.

Instead of giving a post the thumbs up alone, users can express love, laughter, happiness, amazement, sadness, and anger. For those not interested in expressing any specific emotion the Like button is still there as your first choice.

It’s not yet clear if Facebook will introduce Reactions to other parts of the world following the tests in Spain and Ireland. But even if Reactions doesn’t make the cut something else is likely to take its place.

Users have been calling for a dislike button for years as something to offset the Like. There was even a malware scam circulating in 2010 that capitalized on this desire.

We’ve all been there. Your friend posts a touching and well written post announcing the death of a loved one. Your first impulse is to click the ‘Like’ button, but then you pause because it’s not really appropriate in this case.

Despite the desire for it Facebook has resisted the dislike button. As recently as December, the company said it was mulling alternatives to dislike that allow users to express a wider range of emotion. Then, in September, CEO Mark Zuckerberg said Facebook was working on a way for users to express empathy.

The impaction on you at home: For now, this is just a limited trial in Spain and Ireland. If it does come to the United States in its current form, Reactions will be available on desktop and mobile, and there will be no option to turn it off, TechCrunch reports. We haven’t seen Reactions in the wild yet, but how it appears to work is that you click or hover over the usual Like button. Then the six additional options appear in a pop-up menu with the Like allowing you to choose any of them.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...


Four ways to use social media to boost customer loyalty

Read more

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...


CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Latest Podcast

More podcasts

Sign in